Category: Retail Packaging
How to Create PR Packages (And Make Them Successful)
Erica Campbell
Last Updated: June 17, 2025
Quick Take: How to Create PR Packages Creating effective PR packages means combining standout design with thoughtful presentation to leave a lasting impression. Start by identifying your target recipients (influencers, media, partners), curating the right mix of products, and choosing packaging that reflects your brand. Know your audience: Tailor the package to their interests Pick hero products: Focus on bestsellers or new launches Add storytelling: Include...
How to Use QR Codes for Smarter Product Packaging (5 Examples)
Amanda Jane Rivera
Last Updated: January 2, 2025
Smart packaging is changing the way we approach product packaging from both a business and consumer perspective. As...
How AI is Reshaping the Packaging Industry
Alex Jasin
Last Updated: January 2, 2025
AI seems just a few years away from becoming a ubiquitous part of our lives. Self-driving cars, smart...
10 Critical Packaging and Printing Statistics You Need to Know (2025)
Asif Muhammad
Last Updated: January 2, 2025
After becoming aware of upcoming trends in product packaging, you might be looking for more reasons to review...
Candle Packaging: Standout Design Elements, Tips, and Ideas
Amanda Jane Rivera
Last Updated: January 2, 2025
The value of the candle box market reached $3.48 billion in 2023 and is projected to hit $5.80...
A Comprehensive Guide to Eye-Catching Ice Cream Packaging
Erica Campbell
Last Updated: June 17, 2025
Quick Take: Best Ice Cream Packaging Ideas Great ice cream packaging needs to balance function and fun—it should...
Make a Splash with These 5 Creative Soap Packaging Ideas
Amanda Jane Rivera
Last Updated: January 2, 2025
Soap packaging has come a long way from bland cardboard boxes. With the growing popularity of artisan cleansers...
Simplify and Shine with Minimalist Packaging Design
Alex Jasin
Last Updated: January 2, 2025
Packaging is a canvas for creativity. For decades, the norm has been designs that scream "Over here!" with...
FOL vs. RSC Boxes: A Showdown Between Corrugated Boxes
Asif Muhammad
Last Updated: January 2, 2025
With brands and customers actively seeking alternatives to plastic packaging, there's a rising demand for paper-based options in...
Hemp Packaging: Good For You, Better For The Planet
Asif Muhammad
Last Updated: June 17, 2025
Quick Take: What Are Hemp Packaging Boxes? Hemp packaging boxes are made from hemp fibers, offering an eco-friendly,...
10 Small Business Packaging Ideas to Elevate Your Brand
Alex Jasin
Last Updated: June 17, 2025
Quick Take: What are the Best Small Business Packaging Ideas? For small businesses, packaging should be both cost-effective...
From Cardboard to Cash: How Custom Packaging Drives Sales
Alex Jasin
Last Updated: January 2, 2025
A boutique bakery swaps generic containers for charming, colorful, whimsical cookie tins. Charmed by the unique packaging, customers...
Beyond the Box: Unwrapping 2025 Trends in the Custom Packaging Industry
Amanda Jane Rivera
Last Updated: January 2, 2025
The year 2025 unpacks innovative trends that will make your bubble wrap burst with excitement. However, these packaging...
Discreet Packaging: The Ultimate Retail Embarrassment Cure
Erica Campbell
Last Updated: January 2, 2025
Thanks to e-commerce, items we're ashamed to buy in-store are now available online. A OnePoll survey revealed that...
Optimizing Packaging for Marketing: 7 Client Engagement Keys
Alex Jasin
Last Updated: January 2, 2025
Before consumers see your product, the packaging grabs their attention. Your box's material appeals to the sense of...
What is the RGB Color Model? What It Is & Why It’s Avoided in Printing
Amanda Jane Rivera
Last Updated: January 2, 2025
Color creation is a diverse process, varying according to the medium used. It also involves different color models,...
What is CMYK? How to Use the CMYK Color Model for Printing
Erica Campbell
Last Updated: January 2, 2025
Understanding color systems is vital when you want your packaging design to look good in real life as...
What are Packaging Inserts? Intro to Types, Selection Tips, & Legal Compliance
Asif Muhammad
Last Updated: January 2, 2025
Don't you love to shake presents to guess what's inside? Chances are, the content will jiggle if the...
How to Increase Your Ad Campaign’s ROI By Showcasing Custom Packaging (6 Steps)
Alex Jasin
Last Updated: January 2, 2025
Packaging is the latest addition to the marketing "Ps" that include product, price, people, place, promotion, physical evidence,...
Where to Find Remarkable Patterns for Packaging Design
Alex Jasin
Last Updated: January 2, 2025
Patterns are everywhere. The repeated arrangement of shapes, lines, and colors can frequently be found in nature, such...
How to Find an Incredible Packaging Designer (5 Critical Factors)
Alex Jasin
Last Updated: January 2, 2025
Packaging designers are the secret stars behind popular brands, developing imagery and messaging that consumers love to recall...
Packaging Definitions: Complete Glossary of Printing Terminology
Asif Muhammad
Last Updated: January 2, 2025
Does it ever sound like your packaging designer is speaking a different language? Well, in some sense, they...
Cardboard vs. Corrugated Carton Boxes: A Definitive Guide
Erica Campbell
Last Updated: January 2, 2025
Paper-based materials—such as cardboard and corrugated cartons—have become ubiquitous in shipping and shopping. Despite plastic's versatility and low...
Raster vs Vector: Essential Printing Guide to Image File Formats
Amanda Jane Rivera
Last Updated: January 2, 2025
If you’ve been working with packaging for some time, you’ve probably heard about rasters and vectors before. These...
Subscription Box Packaging Design Essentials You Need to Know
Alex Jasin
Last Updated: January 2, 2025
The subscription box is an e-commerce marketing technique and distribution method involving the regular delivery of items selected...
Designing Custom CBD Packaging Boxes: The Complete Guide
Asif Muhammad
Last Updated: June 17, 2025
Quick Take: What are the Best Custom CBD Packaging Ideas? CBD packaging should balance compliance, protection, and brand...
Fragile Goods? How to Safely Ship Products (And Reduce Return Fraud)
Erica Campbell
Last Updated: January 2, 2025
With return fraud cases rising, businesses are putting more effort into packaging fragile items safely. Return fraud is...
Ultimate Guide to Product Display and Custom Cardboard Display Boxes
Amanda Jane Rivera
Last Updated: January 2, 2025
Despite the massive shift to e-commerce over the previous few years, retail stores are still incredibly important in...
Everything You Need to Know About Kraft Paper Boxes
Asif Muhammad
Last Updated: June 17, 2025
Quick Take: Why Use Kraft Paper Packaging Kraft paper packaging is popular for its eco-friendliness, durability, and rustic,...
Custom Labels: Essential Guide on Types and Design for Printing
Erica Campbell
Last Updated: January 2, 2025
Are you designing a product or packaging label? If so, it’s critical to understand the basic types of...
Rigid Boxes: A Complete Guide to Luxury Packaging
Alex Jasin
Last Updated: June 17, 2025
Quick Take: Why Use Luxury Rigid Boxes? Luxury rigid boxes are premium, durable packaging options that elevate the...
Ultimate Guide to Custom Packaging Inserts
Asif Muhammad
Last Updated: January 2, 2025
Are you looking for a way to elevate the look of your packaging and protect the products inside?...
The Ultimate Guide to Custom Shipping Boxes
Alex Jasin
Last Updated: January 2, 2025
First impressions count and, in the age of e-commerce, the first point of physical contact many customers have...
The Ultimate Guide to Custom Paper Bags
Amanda Jane Rivera
Last Updated: January 2, 2025
When you think of advertising, what word or phrase first springs to mind? Maybe it’s the TV show...
The Ultimate Guide to Mailer Boxes
Alex Jasin
Last Updated: January 2, 2025
What’s both stylish and can be shipped directly in the mail? A mailer box! These not-so-humble box mailers...
21 Box Design Ideas to Pump Up Your Packaging
Alex Jasin
Last Updated: June 17, 2025
Quick Take: What are the Best Box Packaging Design Ideas? Effective packaging combines form and function—great design makes...
The 3 Levels of Packaging: Primary, Secondary and Tertiary Packaging
Asif Muhammad
Last Updated: January 2, 2025
You might not think much about the product packages that arrive on your doorstep. But did you know...
4 Most Popular Types of Paper Grades in Packaging
Erica Campbell
Last Updated: January 2, 2025
As you explore the world of custom packaging, you’ll likely run into the terms paper grade and paper...
Stock Packaging vs. Custom Packaging: What’s The Difference?
Asif Muhammad
Last Updated: January 2, 2025
You’ve created an amazing product. Now it's time to get it into the hands of eager customers. You’ve...
What is Kraft Paper? Discover the Unique Eco-Friendly Benefits for Durable Packaging
Asif Muhammad
Last Updated: January 2, 2025
Sustainable packaging is booming, with no signs of slowing down. People are aware of the environmental impact of...
What is Window Patching? Understanding the Window Patching Process in Printing & Packaging
Asif Muhammad
Last Updated: January 2, 2025
Think about the last time you visited a bakery. Chances are, the boxes have an opening on top...
What is Carton Packaging? Folding Carton Packaging Explained.
Erica Campbell
Last Updated: January 2, 2025
Carton packaging is an incredibly popular choice for product packaging. Everything from cereal to cosmetics comes in carton...
What is Corrugated Packaging? How Corrugated Packaging is Made & When to Print with Corrugated Material
Erica Campbell
Last Updated: January 2, 2025
Corrugated packaging is everywhere. More than 95% of all goods consumed in North America are packaged and transported...
GSM vs. PT Unit System: Main Differences and Which is Best for Printing
Amanda Jane Rivera
Last Updated: January 2, 2025
When it comes to printing materials, it's common to see things measured in units like GSM or PT. ...
What is Foil Stamping? How Hot Foil Stamping Works in Printing & Packaging
Amanda Jane Rivera
Last Updated: January 2, 2025
Have you ever wondered how some packaging gets its golden shine? Or what gives some custom boxes a...
The Ultimate Guide to Corrugated Boxes: Corrugated Packaging 101
Asif Muhammad
Last Updated: January 2, 2025
Chances are, if you glance around wherever you are right now, you'll see a corrugated box or two....
What is Varnish? How Varnish Is Used in Printing and Packaging
Erica Campbell
Last Updated: January 2, 2025
Varnish can make a huge difference to the appearance of your custom printed packaging. When you need your...
The Ultimate Guide to Carton Boxes: Carton Packaging 101
Asif Muhammad
Last Updated: June 17, 2025
Quick Take: Why Use Carton Boxes for Product Packaging? Carton boxes—especially folding cartons—are a versatile, lightweight, and cost-effective...
What is Custom Packaging? Top 6 Benefits of Branded Packaging
Erica Campbell
Last Updated: January 2, 2025
The days of throwing your products in an unmarked box and shipping them out to your customers are...
What Are The RGB & CMYK Color Models In Printing? Learn Color Modes.
Amanda Jane Rivera
Last Updated: January 2, 2025
Color can make or break a product’s packaging design. Think about the red and yellow arches that are...
Soft Touch Coating vs Soft Touch Lamination: Use The Best Printing Finish
Asif Muhammad
Last Updated: January 2, 2025
In the printing world, the phrase "soft touch" refers to any type of finishing that adds a softer...
What is Spot UV? Benefits of Spot UV Coating and Finishing for Printing
Erica Campbell
Last Updated: January 2, 2025
When it comes to packaging and printing, you’ve probably come across the phrases Spot UV Coating or Spot...
Embossing vs. Debossing: Which is Best for Packaging and Printing?
Amanda Jane Rivera
Last Updated: January 2, 2025
As you design your product's packaging, you might've come across the phrases embossing and debossing, and wondered what...
Matte vs. Gloss Lamination for Packaging: What’s The Difference?
Asif Muhammad
Last Updated: December 2, 2024
During your custom packaging process, you’ll need to choose how you want your products laminated – with matte...
What is Offset Printing? Differences Between Offset and Digital Printing
Asif Muhammad
Last Updated: January 2, 2025
What is Offset Printing? Offset printing is a popular printing press technique, which transfers ink from a plate...
What is Aqueous Coating for Printing and Packaging?
Erica Campbell
Last Updated: January 2, 2025
Have you ever wondered why your fingerprints don’t stick to product packaging? Or why some packaging looks dirtier...
What is the Pantone Color Matching System (PMS)?
Asif Muhammad
Last Updated: January 2, 2025
What is the Pantone Color Matching System (PMS)? The Pantone Matching System (PMS) is a standardized color system...
The Ultimate Guide to Different Types of Packaging: Which is Right for You?
Alex Jasin
Last Updated: January 2, 2025
Quick Take: What are the Best Product Packaging Options? The most popular packaging types include folding cartons (ideal...
The Best Ways to Reduce Packaging Costs: Thinking Outside the Box
Amanda Jane Rivera
Last Updated: January 2, 2025
If you're looking for ways to reduce packaging costs while increasing profits, you're in luck. There are several...
The Complete Guide to Custom Retail Packaging
Alex Jasin
Last Updated: January 2, 2025
Tired of seeing your online ecommerce sales totals fall far below your forecasted numbers? Disappointed you can't seem...
The Beginner’s Guide to Ecommerce Packaging
Alex Jasin
Last Updated: January 2, 2025
Often overlooked and underappreciated in the world of ecommerce logistics are the boxes and packaging in which you...
How to Make Your Packaging Social Media Shareable
Alex Jasin
Last Updated: January 2, 2025
You might not think at first glance that "packaging" and "social media" go together, but that all changes...
The Ultimate Guide to Standout Product Packaging Design
Alex Jasin
Last Updated: January 2, 2025
Not long ago, product packaging was just that - packaging. Sure, you had a few forward-thinking brands that...
What is a Dieline? How to Make a Dieline for Packaging and Printing
Erica Campbell
Last Updated: January 2, 2025
What is a Dieline? In the packaging and printing world, a dieline is a template that ensures that...
How to Design Cosmetic Packaging That Sells, Step-By-Step
Alex Jasin
Last Updated: June 17, 2025
Quick Take: What are the Best Custom Beauty & Cosmetic Packaging Ideas? Cosmetic packaging should reflect your brand’s...
The Definitive Step-By-Step Guide to Custom Boxes (With 5 Real World Examples)
Amanda Jane Rivera
Last Updated: January 2, 2025
Admit it. We’ve all done it. You’re not meaning to be nosy, but you can’t help but notice...
Product Photography: How to Take Epic Product Photos (+Why You Should)
Amanda Jane Rivera
Last Updated: January 2, 2025
Ever order something online without seeing a picture? I didn’t think so. Very few people want to...
Choose Eco-Friendly Packaging: Interesting Recycling Facts and Resources
Erica Campbell
Last Updated: January 2, 2025
Every single day, brown boxes and packages with a smile logo are circling around the globe. A few...
The Beginner’s Guide to Shipping Strategy
Asif Muhammad
Last Updated: January 2, 2025
So, how many gifts did you order online this past holiday season? One gift, two gifts, or...
6 Important Elements All Quality Custom Boxes Have In Common
Alex Jasin
Last Updated: January 2, 2025
What’s the first thing most people see when they see your product on a shelf, or find it...
Box Templates: The 18 Best Packaging Box Template Resources
Amanda Jane Rivera
Last Updated: June 17, 2025
Quick Take: Where to Get Box Design Templates? Box design templates (also called dielines) help you accurately lay...
The Ultimate Guide to Eco-Friendly Packaging (+5 Companies Doing It Right)
Asif Muhammad
Last Updated: January 2, 2025
For the past few years, online sales have been heading up, up and up – with no signs...
How to Design and Personalize Holiday Packaging
Erica Campbell
Last Updated: January 2, 2025
The holiday season is a truly sensory experience: the aromas of cinnamon and gingerbread, the sound of Christmas...
Top 16 Creative Packaging Design Ideas for Inspiration
Asif Muhammad
Last Updated: June 17, 2025
Quick Take: Why Creative Product Packaging Matters? Creative packaging does more than just hold a product—it grabs attention,...
The Ins and Outs: Box Design Tips You Need to Know in 2025
Alex Jasin
Last Updated: January 2, 2025
I’m not an impulse shopper, but I can tell you that, on occasion, I’ve bought something purely based...
How to Recreate a Retail Experience with Ecommerce Custom Packaging (Subscription, Retail, etc.)
Amanda Jane Rivera
Last Updated: January 2, 2025
Packaging is all about enhancing the customer experience. Beautiful and effective custom packaging can help you retain...
The Buyer’s Guide to Purchasing Custom Boxes (+Tips To Save Money)
Asif Muhammad
Last Updated: January 2, 2025
There are so many beautiful options out there when it comes to custom boxes. By going custom,...
Why Big Businesses Buy Custom Printed Boxes (And You Should, Too)
Erica Campbell
Last Updated: January 2, 2025
It’s just a box, right? Not nowadays. Boxes are no longer merely a way to get your goods...
How to Craft Killer Packaging Without Breaking the Bank (At Any Budget)
Erica Campbell
Last Updated: January 2, 2025
If you’re in the business of shipping goods to your customers, you already know that beautiful presentation is...
Box Sizes: How to Measure a Box for Box Dimensions (+Top Box Styles)
Amanda Jane Rivera
Last Updated: June 17, 2025
Quick Take: What are the Most Popular Box Dimensions for Product Packaging? Popular box sizes vary by industry,...
The Ultimate Guide to Shipping and Fulfillment
Asif Muhammad
Last Updated: January 2, 2025
It’s official. You are rolling. You’re no longer shipping a couple of stray items a month. Nope –...
How Much Do Custom Boxes Cost? Less Than You Think.
Alex Jasin
Last Updated: January 2, 2025
Money, money, money. If you’re running a business, money’s something that’s constantly on your mind. You no doubt...
How to Save on Shipping Costs: 8 Effective Packaging Strategies
Amanda Jane Rivera
Last Updated: January 2, 2025
No matter what you’re selling – whether it’s high-end vases or cheap party favors for preschoolers – you...
Surprising Ways That Custom Boxes Will Actually Save You Money
Alex Jasin
Last Updated: January 2, 2025
You’ve got a great product, so don’t skimp on your packaging. Shelling out money on boxes may...
Beginner’s Guide to Box Design: How to Nail Packaging Box Design
Alex Jasin
Last Updated: January 2, 2025
We’ve all heard the old adage, “don’t judge a book by its cover.” Good advice – no doubt. ...
Master The Unboxing Experience: The Beginner’s Ultimate Guide
Alex Jasin
Last Updated: January 2, 2025
Looking for some free advertising, where your customers do all of the marketing for you? Savvy marketers know...
7 Affordable Ways to Make Your Product Packaging Pop
Amanda Jane Rivera
Last Updated: January 2, 2025
In 2021, consumers spent a whopping $870.78 billion on the web. That’s up from $453 billion just 4...
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