If you’re in the business of shipping goods to your customers, you already know that beautiful presentation is essential.
And excitement is infectious.
If you can get your customers to share their unboxing thrill of opening up your packages on their social media channels or through word of mouth – you’re golden.
Maybe you’ve perused a few unboxing videos and are wondering how you too can get that added wow factor. Some unboxing videos are over the top, and unless you’re shipping luxury items, are likely out of your budget. But don’t let that discourage you.
You don’t have to spend a fortune to give your customers a memorable brand experience.
eCommerce is booming as more and more people are making online purchases.
Last year alone, American consumers spent a staggering $453.46 billion on the web for retail purchases. But with these rampant online purchases comes new expectations.
It’s no longer enough to ship your items in boring, no-frills packaging.
People want a personalized, special experience when that box arrives on their doorstep.
Beautiful packaging will get you noticed and make you stand apart from your competition. A survey by Shorr found that 67% of people were likely or very likely to take notice of customized packaging. So, it’s safe to say that your custom packaging won’t go unnoticed.
You know your packaging needs to look good, but what that means is different for different companies.
First off, you need to figure out what you want to accomplish with your packaging.
Even if you’re not a flashy company austere, boring packaging isn’t going to get anyone excited.
Companies of all sizes are now appreciating the importance of the overall experience.
So, start by defining your brand goals. What are your company values? What kind of message do you want to convey to your customers? If you’re a fun-loving company, your packaging should reflect that. Perhaps you want to try out bright, peppy colors, or inject some humor.
Next, figure out your customers’ values. Are they looking for a company that values the environment? If so, maybe you want to use sustainable packaging and natural colors.
Finally, you need to consider your budget. And when thinking about affordability, don’t forget to account for your time. If you can speed up your fulfillment process, it might be worth spending a little more on your packaging.
Alright, we can all appreciate that custom printed boxes are awesome. But they’re not the only branded packaging option you have. Don’t get stuck on one idea. You can impress your customers with a fully branded box that’s not printed too.
Check out some of these ideas to get you started:
Of course, the box is only one element of your memorable packaging.
You can fully customize and beautify your internal packaging for maximum protection and branding. Add colorful tissue paper or crinkle cut kraft paper to cushion your products. Added extras like small gifts, or a simple thank you note also increase the wow factor.
As with everything in life, not all products are created equal or have the same price, so devote some time to doing research to save money. This doesn’t mean you have to sacrifice the overall look.
Here’s how you can save some money that will add up over time:
Read our guide on how custom boxes can actually save you money.
If you have a slightly larger budget, you may want to up your game and invest in custom boxes for your products. There are many options out there, so be prepared to do some digging to find a good fit.
To help you find the best price, start your research by asking these questions:
Sometimes it’s the little things that can derail your spending expectations.
When you’re coming up with your packaging budget, keep these things in mind:
You don’t have to spend a fortune to get beautiful packaging.
No matter the size of your business or what you’re selling it’s important to present your shipped goods in the best light.
Don’t make excuses, saying you don’t have the money or time. With a little research and creativity, there’s an option for you.