Packaging is all about enhancing the customer experience.
Beautiful and effective custom packaging can help you retain current customers, as well as attracting new ones. When done right your custom packaging can tell your story and evoke a positive emotional reaction in your customers.
Custom packaging can set the mood.
You know that feeling you get when you step into your favorite cafe and smell the coffee roasting, or when you visit an IT’SUGAR candy store and are accosted with rows of giant colorful candy.
Use your packaging to replicate the real world shopping experience.
So, go ahead and be bold.
Tell your story.
Use your brand colors, a recognizable font, your special tagline, and of course your logo. Show the world what you’re all about with custom packaging that’s as original as your brand.
Get your customers excited to receive your products and motivate them to share their enthusiasm.
First off, you need to figure out what kind of packaging will work best with your products and company goals.
Consider things like the size of your items and whether they’re fragile. And nope – not all packaging is the same.
Let’s do a rundown on some of the popular types of packaging:
Telling your company story is an awesome benefit of custom packaging, but let’s not get too far ahead of ourselves.
You can’t forget the practical side of the packaging.
Ultimately your packaging needs to securely fit whatever it is you’re shipping. Choosing the proper size box for your items is essential.
Since shipping costs are determined by weight and volume, it’s important not to pay extra to ship an oversized box filled with air. USPS uses the following formula to come up with shipping costs: length x width x height divided by 1728 = cubic rate.
Now imagine if you’re consistently using boxes that are several inches too long for your products. If you only ship out a few orders, you might not care. But paying a few dollars more in shipping costs on every order is going to add up fast.
So play around with different size boxes to get better rates.
You’ll be surprised that by shaving off even an inch here or there can be parlayed into big savings. And don’t limit yourself into thinking a box is your only option. If you ship lightweight items, consider a mailer.
According to the USPS’s website, first class is the way to go if you’re shipping something under 13 ounces. It’ll get there fast too – within 1-3 business days.
The proper sized box will also make sure you deliver your goods intact. If your items are swimming in a large box there’s a good chance they’ll arrive at their destination in pieces.
Alright, now back to the fun stuff.
The design is where you can let your creativity shine and show off what makes you so unique. A powerful packaging design will make you more memorable and help build up your brand’s reputation.
Nowadays, just about anyone can find a designer that will fit within their budget.
There are plenty of free online design tools, such as Canva to get you started. If you’re willing to spend a little more, Logojoy has varying price points to come up with a logo and offers tons of inspiration. If you already have a little desktop publishing know-how, InDesign is an extremely powerful design tool.
Perhaps design really isn’t your thing.
Well, don’t worry, there are plenty of options to outsource this important job.
Creating a design for your packaging is more than just a logo. You want to incorporate all of your branding elements into your packaging, including colors (keep it simple with just a few), and things like social media URLs or calls to action.
After you have your design set, it’s a good idea to order a sample box.
Having a prototype will make it easy for you to spot any mistakes or clashing elements, so you can make changes before you place a giant order. Plus, you can even use your sample box for product photos, to get a jump on this marketing opportunity.
Great. So you’ve done your research, studied inspirational designs, and come up with an envy-inducing design. Now, it’s time to place your order.
This is going to involve a little more research.
You’ll need to familiarize yourself with some new terms, such as:
Before committing to a large order, take some time to decide on a printer for your boxes. The cheapest option isn’t always the best.
You’ll also want to consider things like:
And no matter what printer you choose – always get a price quote, so you aren’t stuck with unexpected charges.
You probably want to know how much you should spend on your boxes. There’s no hard and fast rule, but many suggest aiming for under two dollars a box. But obviously, this will depend on what you’re shipping.
See, coming up with custom boxes isn’t so difficult.
And the payoff can be amazing.
So go ahead and send out your beautiful packaging to the world, sit back, and let it do its marketing magic.