Money, money, money.
If you’re running a business, money’s something that’s constantly on your mind.
You no doubt have a firm grasp of how much it costs you to produce your products. But do you know how much custom boxes and packaging cost?
Let’s face it. Packaging is an essential component of your customer’s unboxing experience – and your bottom line – but figuring out something seemingly mundane like packaging and shipping costs probably ended up at the bottom of your to-do list.
So, how much do custom printed boxes actually cost then?
No. You don’t have to be Diddy to get custom boxes that look like a million bucks.
The short answer: Custom packaging costs less than you probably think. But there’s no easy, one-fit answer to your boxing needs.
Asking how much a custom box costs is like asking how much does a watch cost? Obviously, the answer depends on many variables. Are we talking a high-end Rolex or a more downhome Timex variety?
I can’t tell you definitively, it will cost you $2.36 per box, any more than I can tell you that a watch costs $50. That is, until I know more about what you’re specifically looking for.
Boxes, like watches, come in all shapes, sizes, finishes, purposes, colors, etc. The sky’s the limit with your options.
But don’t worry. Even if there’s not a simple answer that will satisfy everyone, there are ways to figure out how much custom boxes will cost your company. By knowing what you need, you can make an educated estimate to come up with a packaging budget that makes sense to you.
You can start by asking yourself the following questions to get a clearer picture of how much your company will spend on custom boxes:
First off – and most importantly – it’s all about what you’re putting in your boxes.
How you answer these questions will have a huge impact on how much you’ll need to spend on custom boxes.
To help hone your estimate, ask yourself the following questions about your products:
Simply tossing in some packing peanuts in a plain corrugated box won’t get the job done. Think of adding some wow factors like using different colors and textures, or satin ribbon closures to wrap it all up.
If your items are expensive, you may also want to consider tamper-evident containers for added security. This will bump up your cost, but help ensure your goods arrive in good order.
Another major factor determining how much you’ll pay for your customized boxes and other packaging is the kind of branding you want (also known as your box design).
Are you looking for a small logo printed on your box, or do you want every side covered with your brand colors, logos, and slogans?
Large, established companies, like Amazon, can afford to keep their branding simple. If you just glance at a box with the smile logo you know where it came from. Of course, most businesses have to add a little more pizazz if they want to be remembered and stand out from the crowd.
And branding isn’t just relegated to the box. It continues inside to all of the inner packaging. As you can imagine, going on a full out branding crusade is not going to be as cheap as only printing your logo.
You know the old saying, time is money.
Well, that applies to your shipping and packaging needs, as well.
It takes time to meticulously prepare a gorgeous package. Is it worth it to you to have your employees carefully fold tissue paper and apply stickers just so, or would you be content to casually stuff your boxes with kraft paper?
Or perhaps your business has more time than money. In that case, you may opt to affix a logo sticker to each box you send out. Or maybe it makes more sense for you to invest in having your logo printed on each box, so it’s ready to go.
Yes. Custom boxes will save you money in the long run, but there’s no right answer for everyone. It depends on your priorities, and what’s right for your company.
Ok, if you answered the above questions you should have an idea of your company boxing needs. So, let’s briefly explore some of your options.
Read our definitive guide to custom boxes and branded packaging for an in-depth look at your custom box options.
Now, let’s take a look at printing options. Here are the three main printing methods that are used on custom boxes:
Of course, your printing has to physically go on something. That would be your box. Here are three popular options:
Keep in mind that typically, the larger your order, the more money you’ll save. So, no matter what style box you pick, if possible, buy in bulk.
At first, it might seem like custom boxes are too expensive for your budget.
But if you play around with your custom options and priorities, you can find a custom box solution that will work for you.
And it’s not like you’re locked into ordering the same type of box forever.
As your business grows and your needs change, you can always upgrade and spice up your custom boxes to reflect that.