Category: Packaging Glossary
How to Create PR Packages (And Make Them Successful)
Erica Campbell
Last Updated: April 1, 2024
Content creators and influencers are transforming how consumers perceive, discover, and learn more about a brand. They also play a major role in how today’s shoppers make purchasing decisions, with 13% of consumers looking to influencers to inform their purchases. Similarly, 69% of consumers are more likely to trust the opinion of influencers and loved ones over brand messaging. Furthermore, influencers direct 28% of buyers to...
How to Use QR Codes for Smarter Product Packaging (5 Examples)
Amanda Jane Rivera
Last Updated: April 1, 2024
Smart packaging is changing the way we approach product packaging from both a business and consumer perspective. As...
How AI is Reshaping the Packaging Industry
Alex Jasin
Last Updated: March 13, 2024
AI seems just a few years away from becoming a ubiquitous part of our lives. Self-driving cars, smart...
10 Critical Packaging and Printing Statistics You Need to Know (2024)
Asif Muhammad
Last Updated: April 1, 2024
After becoming aware of upcoming trends in product packaging, you might be looking for more reasons to review...
Candle Packaging: Standout Design Elements, Tips, and Ideas
Amanda Jane Rivera
Last Updated: April 1, 2024
The value of the candle box market reached $3.48 billion in 2023 and is projected to hit $5.80...
A Comprehensive Guide to Eye-Catching Ice Cream Packaging
Erica Campbell
Last Updated: April 1, 2024
We all scream for ice cream, but what makes us choose one brand over another? Captivating custom packaging...
Make a Splash with These 5 Creative Soap Packaging Ideas
Amanda Jane Rivera
Last Updated: April 1, 2024
Soap packaging has come a long way from bland cardboard boxes. With the growing popularity of artisan cleansers...
Simplify and Shine with Minimalist Packaging Design
Alex Jasin
Last Updated: April 1, 2024
Packaging is a canvas for creativity. For decades, the norm has been designs that scream "Over here!" with...
FOL vs. RSC Boxes: A Showdown Between Corrugated Boxes
Asif Muhammad
Last Updated: April 1, 2024
With brands and customers actively seeking alternatives to plastic packaging, there's a rising demand for paper-based options in...
Discreet Packaging: The Ultimate Retail Embarrassment Cure
Erica Campbell
Last Updated: April 1, 2024
Thanks to e-commerce, items we're ashamed to buy in-store are now available online. A OnePoll survey revealed that...
What is the RGB Color Model? What It Is & Why It’s Avoided in Printing
Amanda Jane Rivera
Last Updated: April 1, 2024
Color creation is a diverse process, varying according to the medium used. It also involves different color models,...
What is CMYK? How to Use the CMYK Color Model for Printing
Erica Campbell
Last Updated: April 1, 2024
Understanding color systems is vital when you want your packaging design to look good in real life as...
Packaging Definitions: Complete Glossary of Printing Terminology
Asif Muhammad
Last Updated: April 1, 2024
Does it ever sound like your packaging designer is speaking a different language? Well, in some sense, they...
Raster vs Vector: Essential Printing Guide to Image File Formats
Amanda Jane Rivera
Last Updated: April 1, 2024
If you’ve been working with packaging for some time, you’ve probably heard about rasters and vectors before. These...
Stock Packaging vs. Custom Packaging: What’s The Difference?
Asif Muhammad
Last Updated: April 1, 2024
You’ve created an amazing product. Now it's time to get it into the hands of eager customers. You’ve...
What is Kraft Paper? Discover the Unique Eco-Friendly Benefits for Durable Packaging
Asif Muhammad
Last Updated: April 1, 2024
Sustainable packaging is booming, with no signs of slowing down. People are aware of the environmental impact of...
What is Window Patching? Understanding the Window Patching Process in Printing & Packaging
Asif Muhammad
Last Updated: April 1, 2024
Think about the last time you visited a bakery. Chances are, the boxes have an opening on top...
What is Carton Packaging? Folding Carton Packaging Explained.
Erica Campbell
Last Updated: April 1, 2024
Carton packaging is an incredibly popular choice for product packaging. Everything from cereal to cosmetics comes in carton...
What is Corrugated Packaging? How Corrugated Packaging is Made & When to Print with Corrugated Material
Erica Campbell
Last Updated: April 1, 2024
Corrugated packaging is everywhere. More than 95% of all goods consumed in North America are packaged and transported...
GSM vs. PT Unit System: Main Differences and Which is Best for Printing
Amanda Jane Rivera
Last Updated: April 1, 2024
When it comes to printing materials, it's common to see things measured in units like GSM or PT. ...
What is Foil Stamping? How Hot Foil Stamping Works in Printing & Packaging
Amanda Jane Rivera
Last Updated: April 1, 2024
Have you ever wondered how some packaging gets its golden shine? Or what gives some custom boxes a...
What is Varnish? How Varnish Is Used in Printing and Packaging
Erica Campbell
Last Updated: April 1, 2024
Varnish can make a huge difference to the appearance of your custom printed packaging. When you need your...
What is Die Cutting? What Die Cut Means in the Die Cut Process
Asif Muhammad
Last Updated: April 1, 2024
Die cutting is used in the printing and packaging industry to refer to the cutting out of different...
What is Custom Packaging? Top 6 Benefits of Branded Packaging
Erica Campbell
Last Updated: April 1, 2024
The days of throwing your products in an unmarked box and shipping them out to your customers are...
What is UV Coating? Make Your Colors Pop With UV Coating for Printing
Amanda Jane Rivera
Last Updated: April 1, 2024
What is UV Coating? UV coating, or ultraviolet coating, is a clear and shiny liquid coating that's applied...
What Are The RGB & CMYK Color Models In Printing? Learn Color Modes.
Amanda Jane Rivera
Last Updated: April 1, 2024
Color can make or break a product’s packaging design. Think about the red and yellow arches that are...
Soft Touch Coating vs Soft Touch Lamination: Use The Best Printing Finish
Asif Muhammad
Last Updated: April 1, 2024
In the printing world, the phrase "soft touch" refers to any type of finishing that adds a softer...
What is Spot UV? Benefits of Spot UV Coating and Finishing for Printing
Erica Campbell
Last Updated: April 1, 2024
When it comes to packaging and printing, you’ve probably come across the phrases Spot UV Coating or Spot...
Embossing vs. Debossing: Which is Best for Packaging and Printing?
Amanda Jane Rivera
Last Updated: April 1, 2024
As you design your product's packaging, you might've come across the phrases embossing and debossing, and wondered what...
Matte vs. Gloss Lamination for Packaging: What’s The Difference?
Asif Muhammad
Last Updated: April 1, 2024
During your custom packaging process, you’ll need to choose how you want your products laminated – with matte...
What is Offset Printing? Differences Between Offset and Digital Printing
Asif Muhammad
Last Updated: April 1, 2024
What is Offset Printing? Offset printing is a popular printing press technique, which transfers ink from a plate...
What is Aqueous Coating for Printing and Packaging?
Erica Campbell
Last Updated: April 1, 2024
Have you ever wondered why your fingerprints don’t stick to product packaging? Or why some packaging looks dirtier...
What is the Pantone Color Matching System (PMS)?
Asif Muhammad
Last Updated: April 1, 2024
What is the Pantone Color Matching System (PMS)? The Pantone Matching System (PMS) is a standardized color system...
What is a Dieline? How to Make a Dieline for Packaging and Printing
Erica Campbell
Last Updated: April 1, 2024
What is a Dieline? In the packaging and printing world, a dieline is a template that ensures that...
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