Content creators and influencers are transforming how consumers perceive, discover, and learn more about a brand. They also play a major role in how today’s shoppers make purchasing decisions, with 13% of consumers looking to influencers to inform their purchases. Similarly, 69% of consumers are more likely to trust the opinion of influencers and loved ones over brand messaging. Furthermore, influencers direct 28% of buyers to...
Smart packaging is changing the way we approach product packaging from both a business and consumer perspective. As...
AI seems just a few years away from becoming a ubiquitous part of our lives. Self-driving cars, smart...
After becoming aware of upcoming trends in product packaging, you might be looking for more reasons to review...
The value of the candle box market reached $3.48 billion in 2023 and is projected to hit $5.80...
We all scream for ice cream, but what makes us choose one brand over another? Captivating custom packaging...
Soap packaging has come a long way from bland cardboard boxes. With the growing popularity of artisan cleansers...
Packaging is a canvas for creativity. For decades, the norm has been designs that scream "Over here!" with...
With brands and customers actively seeking alternatives to plastic packaging, there's a rising demand for paper-based options in...
Packaging is an essential—there’s no denying that. From food products to cosmetics, packaging is crucial to protect various...
Maximum impact, minimum resources: that's the essence of small business packaging. It's a subtle salesman, a product shield,...
A boutique bakery swaps generic containers for charming, colorful, whimsical cookie tins. Charmed by the unique packaging, customers...
The year 2024 unpacks innovative trends that will make your bubble wrap burst with excitement. However, these packaging...
Thanks to e-commerce, items we're ashamed to buy in-store are now available online. A OnePoll survey revealed that...
Before consumers see your product, the packaging grabs their attention. Your box's material appeals to the sense of...
Color creation is a diverse process, varying according to the medium used. It also involves different color models,...
Understanding color systems is vital when you want your packaging design to look good in real life as...
Packaging is the latest addition to the marketing "Ps" that include product, price, people, place, promotion, physical evidence,...
Patterns are everywhere. The repeated arrangement of shapes, lines, and colors can frequently be found in nature, such...
Packaging designers are the secret stars behind popular brands, developing imagery and messaging that consumers love to recall...
Does it ever sound like your packaging designer is speaking a different language? Well, in some sense, they...
The subscription box is an e-commerce marketing technique and distribution method involving the regular delivery of items selected...
Still on the fence about whether to start looking for custom CBD packaging boxes to take your CBD...
Despite the massive shift to e-commerce over the previous few years, retail stores are still incredibly important in...
Traditional product packaging materials have been harmful to the environment. However, the increasing environmental awareness among consumers has...
There are generally three types of boxes in the packaging industry: folding cartons or paperboard boxes, corrugated boards,...
First impressions count and, in the age of e-commerce, the first point of physical contact many customers have...
What’s both stylish and can be shipped directly in the mail? A mailer box! These not-so-humble box mailers...
Did you know that by deciding to ship or display your items in a cardboard box, you’re already...
You might not think much about the product packages that arrive on your doorstep. But did you know...
As you explore the world of custom packaging, you’ll likely run into the terms paper grade and paper...
You’ve created an amazing product. Now it's time to get it into the hands of eager customers. You’ve...
Think about the last time you visited a bakery. Chances are, the boxes have an opening on top...
Carton packaging is an incredibly popular choice for product packaging. Everything from cereal to cosmetics comes in carton...
When it comes to printing materials, it's common to see things measured in units like GSM or PT. ...
Have you ever wondered how some packaging gets its golden shine? Or what gives some custom boxes a...
Chances are, if you glance around wherever you are right now, you'll see a corrugated box or two....
Varnish can make a huge difference to the appearance of your custom printed packaging. When you need your...
Die cutting is used in the printing and packaging industry to refer to the cutting out of different...
Glance in any pantry, peek into any fridge, look into the far reaches of a closet. Guess what...
The days of throwing your products in an unmarked box and shipping them out to your customers are...
What is UV Coating? UV coating, or ultraviolet coating, is a clear and shiny liquid coating that's applied...
In the printing world, the phrase "soft touch" refers to any type of finishing that adds a softer...
When it comes to packaging and printing, you’ve probably come across the phrases Spot UV Coating or Spot...
As you design your product's packaging, you might've come across the phrases embossing and debossing, and wondered what...
During your custom packaging process, you’ll need to choose how you want your products laminated – with matte...
What is Offset Printing? Offset printing is a popular printing press technique, which transfers ink from a plate...
Have you ever wondered why your fingerprints don’t stick to product packaging? Or why some packaging looks dirtier...
What is the Pantone Color Matching System (PMS)? The Pantone Matching System (PMS) is a standardized color system...
In August 2020, TikTok influencer, @theerinmarie, went viral after she posted an unboxing video of her latest Chanel...
If you're looking for ways to reduce packaging costs while increasing profits, you're in luck. There are several...
Tired of seeing your online ecommerce sales totals fall far below your forecasted numbers? Disappointed you can't seem...
Often overlooked and underappreciated in the world of ecommerce logistics are the boxes and packaging in which you...
You might not think at first glance that "packaging" and "social media" go together, but that all changes...
Not long ago, product packaging was just that - packaging. Sure, you had a few forward-thinking brands that...
What is a Dieline? In the packaging and printing world, a dieline is a template that ensures that...
The lifestyle industry is booming. Thanks in large part to Facebook, Instagram, and other social media platforms, everyone...
Admit it. We’ve all done it. You’re not meaning to be nosy, but you can’t help but notice...
Every single day, brown boxes and packages with a smile logo are circling around the globe. A few...
So, how many gifts did you order online this past holiday season? One gift, two gifts, or...
What’s the first thing most people see when they see your product on a shelf, or find it...
A box is a box is a box. Right? Well, not exactly – especially if you need a...
For the past few years, online sales have been heading up, up and up – with no signs...
The holiday season is a truly sensory experience: the aromas of cinnamon and gingerbread, the sound of Christmas...
Planning a wedding is a highly emotional – and often stressful time. You want everything to be...
Does creative packaging design still matter at this time when most consumers shop online? Statistics show that it...
I’m not an impulse shopper, but I can tell you that, on occasion, I’ve bought something purely based...
Packaging is all about enhancing the customer experience. Beautiful and effective custom packaging can help you retain...
There are so many beautiful options out there when it comes to custom boxes. By going custom,...
It’s just a box, right? Not nowadays. Boxes are no longer merely a way to get your goods...
If you’re in the business of shipping goods to your customers, you already know that beautiful presentation is...
These days, you can ship just about anything in a box. There's a box for nearly any size...
You’ve got a great product, so don’t skimp on your packaging. Shelling out money on boxes may...
We’ve all heard the old adage, “don’t judge a book by its cover.” Good advice – no doubt. ...
Looking for some free advertising, where your customers do all of the marketing for you? Savvy marketers know...
In 2021, consumers spent a whopping $870.78 billion on the web. That’s up from $453 billion just 4...
Get in touch with a custom packaging specialist now for a free consultation and instant price quote.