Content creators and influencers are transforming how consumers perceive, discover, and learn more about a brand. They also play a major role in how today’s shoppers make purchasing decisions, with 13% of consumers looking to influencers to inform their purchases. Similarly, 69% of consumers are more likely to trust the opinion of influencers and loved ones over brand messaging. Furthermore, influencers direct 28% of buyers to...
Smart packaging is changing the way we approach product packaging from both a business and consumer perspective. As...
AI seems just a few years away from becoming a ubiquitous part of our lives. Self-driving cars, smart...
After becoming aware of upcoming trends in product packaging, you might be looking for more reasons to review...
The value of the candle box market reached $3.48 billion in 2023 and is projected to hit $5.80...
We all scream for ice cream, but what makes us choose one brand over another? Captivating custom packaging...
Soap packaging has come a long way from bland cardboard boxes. With the growing popularity of artisan cleansers...
Packaging is a canvas for creativity. For decades, the norm has been designs that scream "Over here!" with...
With brands and customers actively seeking alternatives to plastic packaging, there's a rising demand for paper-based options in...
Packaging is an essential—there’s no denying that. From food products to cosmetics, packaging is crucial to protect various...
Maximum impact, minimum resources: that's the essence of small business packaging. It's a subtle salesman, a product shield,...
A boutique bakery swaps generic containers for charming, colorful, whimsical cookie tins. Charmed by the unique packaging, customers...
The year 2024 unpacks innovative trends that will make your bubble wrap burst with excitement. However, these packaging...
Thanks to e-commerce, items we're ashamed to buy in-store are now available online. A OnePoll survey revealed that...
Before consumers see your product, the packaging grabs their attention. Your box's material appeals to the sense of...
Packaging is the latest addition to the marketing "Ps" that include product, price, people, place, promotion, physical evidence,...
Patterns are everywhere. The repeated arrangement of shapes, lines, and colors can frequently be found in nature, such...
Packaging designers are the secret stars behind popular brands, developing imagery and messaging that consumers love to recall...
Does it ever sound like your packaging designer is speaking a different language? Well, in some sense, they...
If you’ve been working with packaging for some time, you’ve probably heard about rasters and vectors before. These...
The subscription box is an e-commerce marketing technique and distribution method involving the regular delivery of items selected...
Still on the fence about whether to start looking for custom CBD packaging boxes to take your CBD...
There are generally three types of boxes in the packaging industry: folding cartons or paperboard boxes, corrugated boards,...
First impressions count and, in the age of e-commerce, the first point of physical contact many customers have...
What’s both stylish and can be shipped directly in the mail? A mailer box! These not-so-humble box mailers...
Did you know that by deciding to ship or display your items in a cardboard box, you’re already...
Glance in any pantry, peek into any fridge, look into the far reaches of a closet. Guess what...
Color can make or break a product’s packaging design. Think about the red and yellow arches that are...
What is the Pantone Color Matching System (PMS)? The Pantone Matching System (PMS) is a standardized color system...
In August 2020, TikTok influencer, @theerinmarie, went viral after she posted an unboxing video of her latest Chanel...
If you're looking for ways to reduce packaging costs while increasing profits, you're in luck. There are several...
Often overlooked and underappreciated in the world of ecommerce logistics are the boxes and packaging in which you...
You might not think at first glance that "packaging" and "social media" go together, but that all changes...
Tired of seeing your online ecommerce sales totals fall far below your forecasted numbers? Disappointed you can't seem...
Not long ago, product packaging was just that - packaging. Sure, you had a few forward-thinking brands that...
The lifestyle industry is booming. Thanks in large part to Facebook, Instagram, and other social media platforms, everyone...
Admit it. We’ve all done it. You’re not meaning to be nosy, but you can’t help but notice...
The holiday season is a truly sensory experience: the aromas of cinnamon and gingerbread, the sound of Christmas...
Does creative packaging design still matter at this time when most consumers shop online? Statistics show that it...
I’m not an impulse shopper, but I can tell you that, on occasion, I’ve bought something purely based...
It’s just a box, right? Not nowadays. Boxes are no longer merely a way to get your goods...
We’ve all heard the old adage, “don’t judge a book by its cover.” Good advice – no doubt. ...
Looking for some free advertising, where your customers do all of the marketing for you? Savvy marketers know...
In 2021, consumers spent a whopping $870.78 billion on the web. That’s up from $453 billion just 4...
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