Category: Branding

How to Start a Product-Based Business: Packaging Guide

Amanda Jane Rivera Last Updated: July 3, 2026

In product-based businesses, delaying startup packaging decisions to the final stage of product development can lead to rushed choices with serious consequences. With no time to measure and test boxes, packaging may end up oversized or lacking in stacking strength and damage control. In an interview with Food Navigator USA, packaging strategist Greg Lawson said that when packaging is a "downstream execution task," problems are likely...

Packaging ROI: Building Growth Beyond the Unboxing

Erica Campbell Last Updated: July 3, 2026

Managing business costs involves studying every aspect of operations, including packaging ROI if you sell physical products. Packaging...

Erica Campbell Last Updated: July 3, 2026

A solid packaging strategy doesn't start when your product is ready to ship. It starts the moment you...

Packaging by Industry: Custom Packaging Solutions for Food, Beauty, Ecommerce, and More

Amanda Jane Rivera Last Updated: July 3, 2026

Is generic packaging really the most cost-effective option for businesses? Not necessarily. While some may think generic is...

Packaging Finishes and Coatings Guide: UV, Spot UV, Lamination, and More Explained

Amanda Jane Rivera Last Updated: July 3, 2026

Quick Take: Which Packaging Finish Should You Choose? Choosing packaging finishes gets easier when you start with the...

How to Design Packaging: Tools, Templates, and Dieline Workflow Guide

Amanda Jane Rivera Last Updated: July 3, 2026

Nailing your packaging design workflow right from the jump can be the only thing keeping you from a...

Custom Packaging Add-Ons Guide: Inserts, Paper Bags, and Display Boxes

Erica Campbell Last Updated: July 3, 2026

For businesses that truly value products – and customers – packaging is more than just a box. It’s...

Custom Packaging Vendor Guide: How to Compare Suppliers and Avoid Costly Mistakes

Erica Campbell Last Updated: July 3, 2026

A packaging supplier affects more than the appearance of the final box. I’ve seen packaging quotes that seem...

Custom Box Printing Options: A Complete Guide

Amanda Jane Rivera Last Updated: July 3, 2026

Since a packaging’s look and durability influence marketability, choosing from popular custom box printing options is crucial for...

How to Choose the Right Custom Packaging Vendor

Erica Campbell Last Updated: July 3, 2026

When creating your product, one of the most important decisions is choosing the right custom packaging vendor. A...

Custom Boxes vs. Stock Boxes: Which Should You Choose?

Amanda Jane Rivera Last Updated: July 3, 2026

Custom boxes vs stock boxes is a key consideration for growing businesses. "Is our packaging helping us sell...

Best Custom Boxes for Startups on a Budget

Erica Campbell Last Updated: July 3, 2026

Custom boxes for startups can do a lot more heavy lifting than most founders expect. They protect the...

How to Request and Use Packaging Samples Effectively

Erica Campbell Last Updated: July 3, 2026

Packaging samples are one of the smartest ways to catch problems in your production process. If you know...

Cost Comparison: Custom vs. Stock Packaging

Amanda Jane Rivera Last Updated: July 3, 2026

This article will go through the pros and cons of custom vs stock packaging to help you decide...

The Great American Holiday Table: How Inflation, AI, and Nostalgia Are Shaping Celebrations

Alex Jasin Last Updated: July 3, 2026

For many families, the holidays have always been a time of comfort, celebration, and tradition — but this...

What Is Embossing? Techniques, Tools, and Creative Uses in Paper Design

Amanda Jane Rivera Last Updated: July 3, 2026

If you’ve ever run your fingers over a wedding invitation or a business card and felt that slightly...

How to Create PR Packages (And Make Them Successful)

Erica Campbell Last Updated: July 3, 2026

Quick Take: How to Create PR Packages Creating effective PR packages means combining standout design with thoughtful presentation...

How to Use QR Codes for Smarter Product Packaging (5 Examples)

Amanda Jane Rivera Last Updated: July 3, 2026

Smart packaging is changing the way we approach product packaging from both a business and consumer perspective. As...

How AI is Reshaping the Packaging Industry

Alex Jasin Last Updated: July 3, 2026

AI has quickly become a ubiquitous part of everyday life. Tools like ChatGPT and Claude have brought generative...

10 Critical Packaging and Printing Statistics You Need to Know

Asif Muhammad Last Updated: July 3, 2026

After becoming aware of upcoming trends in product packaging, you might be looking for more reasons to review...

Candle Packaging: Standout Design Elements, Tips, and Ideas

Amanda Jane Rivera Last Updated: July 3, 2026

The value of the candle box market reached $3.48 billion in 2023 and is projected to hit $5.80...

A Comprehensive Guide to Eye-Catching Ice Cream Packaging

Erica Campbell Last Updated: July 3, 2026

Quick Take: Best Ice Cream Packaging Ideas Great ice cream packaging needs to balance function and fun—it should...

Make a Splash with These 5 Creative Soap Packaging Ideas

Amanda Jane Rivera Last Updated: July 3, 2026

Soap packaging has come a long way from bland cardboard boxes. With the growing popularity of artisan cleansers...

Simplify and Shine with Minimalist Packaging Design

Alex Jasin Last Updated: July 3, 2026

Packaging is a canvas for creativity. For decades, the norm has been designs that scream "Over here!" with...

FOL vs. RSC Boxes: A Showdown Between Corrugated Boxes

Asif Muhammad Last Updated: July 3, 2026

With brands and customers actively seeking alternatives to plastic packaging, there's a rising demand for paper-based options in...

Hemp Packaging: Good For You, Better For The Planet

Asif Muhammad Last Updated: July 3, 2026

Quick Take: What Are Hemp Packaging Boxes? Hemp packaging boxes are made from hemp fibers, offering an eco-friendly,...

Alex Jasin Last Updated: July 3, 2026

Quick Take: The Best Small Business Packaging Ideas For small businesses, packaging should be both cost-effective and memorable....

From Cardboard to Cash: How Custom Packaging Drives Sales

Alex Jasin Last Updated: July 3, 2026

A boutique bakery swaps generic containers for charming, colorful, whimsical cookie tins. Charmed by the unique packaging, customers...

Beyond the Box: Unwrapping Top Trends in the Custom Packaging Industry

Amanda Jane Rivera Last Updated: July 3, 2026

This year unpacks innovative trends that will make your bubble wrap burst with excitement. However, these packaging trends...

Discreet Packaging: The Ultimate Retail Embarrassment Cure

Erica Campbell Last Updated: July 3, 2026

Thanks to e-commerce, items we're ashamed to buy in-store are now available online. A OnePoll survey revealed that...

Optimizing Packaging for Marketing: 7 Client Engagement Keys

Alex Jasin Last Updated: July 3, 2026

Before consumers see your product, the packaging grabs their attention. Your box's material appeals to the sense of...

What is the RGB Color Model? What It Is & Why It’s Avoided in Printing

Amanda Jane Rivera Last Updated: July 3, 2026

Color creation is a diverse process, varying according to the medium used. It also involves different color models,...

What is CMYK? How to Use the CMYK Color Model for Printing

Erica Campbell Last Updated: July 3, 2026

Understanding color systems is vital when you want your packaging design to look good in real life as...

What are Packaging Inserts? Intro to Types, Selection Tips, & Legal Compliance

Asif Muhammad Last Updated: July 3, 2026

Don't you love to shake presents to guess what's inside? Chances are, the content will jiggle if the...

How to Increase Your Ad Campaign’s ROI By Showcasing Custom Packaging (6 Steps)

Alex Jasin Last Updated: July 3, 2026

Packaging is the latest addition to the marketing "Ps" that include product, price, people, place, promotion, physical evidence,...

Where to Find Remarkable Patterns for Packaging Design

Alex Jasin Last Updated: July 3, 2026

Patterns are everywhere. The repeated arrangement of shapes, lines, and colors can frequently be found in nature, such...

How to Find an Incredible Packaging Designer (5 Critical Factors)

Alex Jasin Last Updated: July 3, 2026

Packaging designers are the secret stars behind popular brands, developing imagery and messaging that consumers love to recall...

Raster vs Vector: Essential Printing Guide to Image File Formats

Amanda Jane Rivera Last Updated: July 3, 2026

If you’ve been working with packaging for some time, you’ve probably heard about rasters and vectors before. These...

Subscription Box Packaging Design Essentials You Need to Know

Alex Jasin Last Updated: July 3, 2026

The subscription box is an e-commerce marketing technique and distribution method involving the regular delivery of items selected...

Custom Labels: Essential Guide on Types and Design for Printing

Erica Campbell Last Updated: July 3, 2026

Are you designing a product or packaging label? If so, it’s critical to understand the basic types of...

Ultimate Guide to Custom Packaging Inserts

Asif Muhammad Last Updated: July 3, 2026

Are you looking for a way to elevate the look of your packaging and protect the products inside?...

The Ultimate Guide to Custom Shipping Boxes

Alex Jasin Last Updated: July 3, 2026

First impressions count and, in the age of e-commerce, the first point of physical contact many customers have...

Amanda Jane Rivera Last Updated: July 3, 2026

Quick Take: What to Know About Custom Paper Bags Custom paper bags do more work than people give...

Alex Jasin Last Updated: July 3, 2026

What’s both stylish and can be shipped directly in the mail? A mailer box! These not-so-humble box mailers...

What is Custom Packaging? Top 6 Benefits of Branded Packaging

Erica Campbell Last Updated: July 3, 2026

The days of throwing your products in an unmarked box and shipping them out to your customers are...

What Are The RGB & CMYK Color Models In Printing? Learn Color Modes.

Amanda Jane Rivera Last Updated: July 3, 2026

Color can make or break a product’s packaging design. Think about the red and yellow arches that are...

What is the Pantone Color Matching System (PMS)?

Asif Muhammad Last Updated: July 3, 2026

Quick Take: What is the Pantone Color Matching System (PMS)? The Pantone Matching System (PMS) is a standardized...

The Beginner’s Guide to Ecommerce Packaging

Alex Jasin Last Updated: July 3, 2026

Often overlooked and underappreciated in the world of ecommerce logistics are the boxes and packaging in which you...

How to Create Shareable Packaging for Instagram, TikTok, and PR Campaigns

Alex Jasin Last Updated: July 3, 2026

Unboxing experience videos are some of the most-watched content on YouTube and TikTok right now, and the packaging...

The Complete Guide to Packaging Design & Branding for Custom Boxes

Alex Jasin Last Updated: July 3, 2026

Quick Take: What makes packaging design actually effective and not just pretty? When creating a customized packaging design...

How to Design Cosmetic Packaging That Sells, Step-By-Step

Alex Jasin Last Updated: July 3, 2026

Quick Take: What are the Best Custom Beauty & Cosmetic Packaging Ideas? Cosmetic packaging should reflect your brand’s...

Ultimate Guide to Custom Boxes for Product Packaging and Branding

Amanda Jane Rivera Last Updated: July 3, 2026

If you're losing money on damaged shipments or packaging that does little for your brand, this guide to...

Product Photography: How to Take Epic Product Photos (+Why You Should)

Amanda Jane Rivera Last Updated: July 3, 2026

Ever order something online without seeing a picture? I didn’t think so. Very few people want to...

The Beginner’s Guide to Shipping Strategy

Asif Muhammad Last Updated: July 3, 2026

So, how many gifts did you order online this past holiday season? One gift, two gifts, or...

Packaging Design Ideas: Trends, Minimalist vs Luxury & Best Practices

Asif Muhammad Last Updated: July 3, 2026

Quick Take: What Packaging Design Style Is Right for Your Brand? DTC wellness/skincare: Minimalist design, eco-friendly materials Luxury...

The Ins and Outs: Box Design Tips You Need to Know

Alex Jasin Last Updated: July 3, 2026

I’m not an impulse shopper, but I can tell you that, on occasion, I’ve bought something purely based...

Why Big Businesses Buy Custom Printed Boxes (And You Should, Too)

Erica Campbell Last Updated: July 3, 2026

It’s just a box, right? Not nowadays. Boxes are no longer merely a way to get your goods...

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Category: Branding

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