Amanda Jane Rivera

Amanda Jane Rivera

Author

Amanda is a professional writer and brand strategist at Refine Packaging who is based in Los Angeles, California. With a background in writing and journalism, Amanda entered the manufacturing industry 6 years ago to explore her unique passion for beautifully conceptualized packaging. With years of packaging experience, Amanda has a deep understanding about how brand psychology and box design trends impact emotions and desired actions. When she’s not writing, Amanda can be found snuggling her two Beagles or outdoors sipping on sparkling white wine.

blog
blog

More from Amanda Jane Rivera

How to Use QR Codes for Smarter Product Packaging (5 Examples)

Amanda Jane Rivera Amanda Jane Rivera Last Updated: May 2, 2024

Smart packaging is changing the way we approach product packaging from both a business and consumer perspective.  As more businesses realize the potential that quick response (QR) codes bring, particularly when it comes to effectively connecting with a tech-savvy audience, we see a massive uptick in the number of QR codes being created.  Mid-2023 saw a 43.20% growth in the number of QR codes being generated. Countries...

Candle Packaging: Standout Design Elements, Tips, and Ideas

Amanda Jane Rivera Amanda Jane Rivera Last Updated: May 2, 2024

The value of the candle box market reached $3.48 billion in 2023 and is projected to hit $5.80...

Make a Splash with These 5 Creative Soap Packaging Ideas

Amanda Jane Rivera Amanda Jane Rivera Last Updated: May 2, 2024

Soap packaging has come a long way from bland cardboard boxes. With the growing popularity of artisan cleansers...

Beyond the Box: Unwrapping 2024 Trends in the Custom Packaging Industry

Amanda Jane Rivera Amanda Jane Rivera Last Updated: May 2, 2024

The year 2024 unpacks innovative trends that will make your bubble wrap burst with excitement. However, these packaging...

What is the RGB Color Model? What It Is & Why It’s Avoided in Printing

Amanda Jane Rivera Amanda Jane Rivera Last Updated: May 2, 2024

Color creation is a diverse process, varying according to the medium used. It also involves different color models,...

Raster vs Vector: Essential Printing Guide to Image File Formats

Amanda Jane Rivera Amanda Jane Rivera Last Updated: May 2, 2024

If you’ve been working with packaging for some time, you’ve probably heard about rasters and vectors before. These...

Ultimate Guide to Product Display and Custom Cardboard Display Boxes

Amanda Jane Rivera Amanda Jane Rivera Last Updated: May 2, 2024

Despite the massive shift to e-commerce over the previous few years, retail stores are still incredibly important in...

The Ultimate Guide to Custom Paper Bags

Amanda Jane Rivera Amanda Jane Rivera Last Updated: May 2, 2024

When you think of advertising, what word or phrase first springs to mind? Maybe it’s the TV show...

GSM vs. PT Unit System: Main Differences and Which is Best for Printing

Amanda Jane Rivera Amanda Jane Rivera Last Updated: May 2, 2024

When it comes to printing materials, it's common to see things measured in units like GSM or PT. ...

What is Foil Stamping? How Hot Foil Stamping Works in Printing & Packaging

Amanda Jane Rivera Amanda Jane Rivera Last Updated: May 2, 2024

Have you ever wondered how some packaging gets its golden shine? Or what gives some custom boxes a...

What is UV Coating? Make Your Colors Pop With UV Coating for Printing

Amanda Jane Rivera Amanda Jane Rivera Last Updated: May 2, 2024

What is UV Coating? UV coating, or ultraviolet coating, is a clear and shiny liquid coating that's applied...

What Are The RGB & CMYK Color Models In Printing? Learn Color Modes.

Amanda Jane Rivera Amanda Jane Rivera Last Updated: May 2, 2024

Color can make or break a product’s packaging design. Think about the red and yellow arches that are...

Embossing vs. Debossing: Which is Best for Packaging and Printing?

Amanda Jane Rivera Amanda Jane Rivera Last Updated: May 2, 2024

As you design your product's packaging, you might've come across the phrases embossing and debossing, and wondered what...

The Best Ways to Reduce Packaging Costs: Thinking Outside the Box

Amanda Jane Rivera Amanda Jane Rivera Last Updated: May 2, 2024

If you're looking for ways to reduce packaging costs while increasing profits, you're in luck. There are several...

The Definitive Step-By-Step Guide to Custom Boxes (With 5 Real World Examples)

Amanda Jane Rivera Amanda Jane Rivera Last Updated: May 2, 2024

Admit it. We’ve all done it. You’re not meaning to be nosy, but you can’t help but notice...

Product Photography: How to Take Epic Product Photos (+Why You Should)

Amanda Jane Rivera Amanda Jane Rivera Last Updated: May 2, 2024

Ever order something online without seeing a picture?   I didn’t think so. Very few people want to...

Box Templates: The 18 Best Packaging Box Template Resources

Amanda Jane Rivera Amanda Jane Rivera Last Updated: May 2, 2024

A box is a box is a box. Right? Well, not exactly – especially if you need a...

How to Recreate a Retail Experience with Ecommerce Custom Packaging (Subscription, Retail, etc.)

Amanda Jane Rivera Amanda Jane Rivera Last Updated: May 2, 2024

Packaging is all about enhancing the customer experience.   Beautiful and effective custom packaging can help you retain...

Box Sizes: How to Measure a Box for Box Dimensions (+Top Box Styles)

Amanda Jane Rivera Amanda Jane Rivera Last Updated: May 2, 2024

These days, you can ship just about anything in a box.  There's a box for nearly any size...

How to Save on Shipping Costs: 8 Effective Packaging Strategies

Amanda Jane Rivera Amanda Jane Rivera Last Updated: May 2, 2024

No matter what you’re selling – whether it’s high-end vases or cheap party favors for preschoolers – you...

7 Affordable Ways to Make Your Product Packaging Pop

Amanda Jane Rivera Amanda Jane Rivera Last Updated: May 2, 2024

In 2021, consumers spent a whopping $870.78 billion on the web. That’s up from $453 billion just 4...

Ready to think outside the box? Let's get started!

Get in touch with a custom packaging specialist now for a free consultation and instant price quote.

blue colored shape
blue colored shape
blue colored wave shape