In product-based businesses, delaying startup packaging decisions to the final stage of product development can lead to rushed choices with serious consequences. With no time to measure and test boxes, packaging may end up oversized or lacking in stacking strength and damage control. In an interview with Food Navigator USA, packaging strategist Greg Lawson said that when packaging is a "downstream execution task," problems are likely...
Quick Take: Why Product Type Should Guide Packaging The right packaging starts with the product. Food packaging needs...
Is generic packaging really the most cost-effective option for businesses? Not necessarily. While some may think generic is...
CMYK vs RGB mistakes are one of the biggest reasons packaging projects experience delays, unexpected color shifts, blurry...
Quick Take: Which Packaging Finish Should You Choose? Choosing packaging finishes gets easier when you start with the...
Still think packaging is just for protection? Think again. Packaging can be an impactful marketing tool that enhances...
Nailing your packaging design workflow right from the jump can be the only thing keeping you from a...
Choosing a material for customized packaging is more than just selecting something to hold or cover a product....
Since a packaging’s look and durability influence marketability, choosing from popular custom box printing options is crucial for...
Custom boxes vs stock boxes is a key consideration for growing businesses. "Is our packaging helping us sell...
This article will go through the pros and cons of custom vs stock packaging to help you decide...
How many times did you choose a certain product over another one just because the former has attention-grabbing...
Folding cartons vs. rigid boxes – they may sound similar, but they serve different roles in packaging strategy. Brands...
Quick Take: Paper Bags vs Plastic Bags — Which Is the Best Choice for Your Business? Deciding on...
Quick Take: How to Ship a PC If you’re wondering how to ship a pc, here’s the short...
Quick Take: What Is Glassine Paper? So, what is glassine paper? If you’ve unwrapped delicate stationery, bought baked...
Quick Take: How to Mail Cookies If you’re wondering how to mail cookies so they arrive fresh and...
Quick Take: How to Ship Shoes If you’ve ever wondered how to ship shoes safely without spending a...
Quick Take: How to Write Dimensions Knowing how to write dimensions correctly is essential. The usual order for...
If you’ve ever run your fingers over a wedding invitation or a business card and felt that slightly...
Smart packaging is changing the way we approach product packaging from both a business and consumer perspective. As...
The value of the candle box market reached $3.48 billion in 2023 and is projected to hit $5.80...
Soap packaging has come a long way from bland cardboard boxes. With the growing popularity of artisan cleansers...
This year unpacks innovative trends that will make your bubble wrap burst with excitement. However, these packaging trends...
Color creation is a diverse process, varying according to the medium used. It also involves different color models,...
If you’ve been working with packaging for some time, you’ve probably heard about rasters and vectors before. These...
Despite the massive shift to e-commerce over the previous few years, retail stores are still incredibly important in...
Quick Take: What to Know About Custom Paper Bags Custom paper bags do more work than people give...
When it comes to printing materials, it's common to see things measured in units like GSM or PT. ...
Have you ever wondered how some packaging gets its golden shine? Or what gives some custom boxes a...
Quick Take: What is UV Coating? UV coating, or ultraviolet coating, is a clear and shiny liquid coating...
Color can make or break a product’s packaging design. Think about the red and yellow arches that are...
As you design your product's packaging, you might've come across the phrases embossing and debossing, and wondered what...
If you're looking for ways to reduce packaging costs while increasing profits, you're in luck. There are several...
If you're losing money on damaged shipments or packaging that does little for your brand, this guide to...
Ever order something online without seeing a picture? I didn’t think so. Very few people want to...
Quick Take: Where to Get Box Design Templates? Box design templates (also called dielines) help you accurately lay...
Packaging is all about enhancing the customer experience. Beautiful and effective custom packaging can help you retain...
Quick Take: How Do You Measure a Box Correctly? Boxes are always measured and written as Length x...
Quick Take: The Fastest Way to Reduce Shipping Costs Start with the box, not the carrier. Most US...
In 2021, consumers spent a whopping $870.78 billion on the web. That’s up from $453 billion just 4...
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