In product-based businesses, delaying startup packaging decisions to the final stage of product development can lead to rushed choices with serious consequences. With no time to measure and test boxes, packaging may end up oversized or lacking in stacking strength and damage control. In an interview with Food Navigator USA, packaging strategist Greg Lawson said that when packaging is a "downstream execution task," problems are likely...
A solid packaging strategy doesn't start when your product is ready to ship. It starts the moment you...
Is generic packaging really the most cost-effective option for businesses? Not necessarily. While some may think generic is...
Quick Take: Which Packaging Material Should You Choose? Choose kraft packaging if you want a recyclable, durable, natural-looking...
Still think packaging is just for protection? Think again. Packaging can be an impactful marketing tool that enhances...
Digital printing can help launch a packaging project quickly, but speed doesn't eliminate production mistakes. A box can...
Choosing a material for customized packaging is more than just selecting something to hold or cover a product....
Choosing among the different types of boxes for packaging (e.g., mailer boxes, corrugated boxes) can get confusing fast....
When creating your product, one of the most important decisions is choosing the right custom packaging vendor. A...
Quick Take: How to Package Brownies Knowing how to package brownies for a bake sale means balancing functionality...
Quick Take: What Are Raster Graphics? If you’ve ever wondered “What is an advantage of using a raster...
Quick Take What is chipboard, and is it the same as cardboard or corrugated board? In a nutshell,...
Quick Take: Paper Bags vs Plastic Bags — Which Is the Best Choice for Your Business? Deciding on...
Quick Take: What Does PETG Stand For? PETG stands for polyethylene terephthalate glycol—a thermoplastic polyester made by taking...
Quick Take: What is Freight Shipping? Freight shipping refers to the process of moving goods that are too...
Quick Take: How to Ship a Laptop When figuring out how to ship a laptop, start with prep:...
Quick Take: How to Ship Glass Safely Glass is undeniably fragile, but even if you cover packages with...
Quick Take: How to Ship a PC If you’re wondering how to ship a pc, here’s the short...
Quick Take: What Is Glassine Paper? So, what is glassine paper? If you’ve unwrapped delicate stationery, bought baked...
Quick Take: How to Mail a Bubble Mailer Mailing a bubble mailer isn’t just sliding something in and...
Quick Take: How Thick is Cardboard? It depends on the type of cardboard. Cardboard can be almost as...
Quick Take: How to Mail Cookies If you’re wondering how to mail cookies so they arrive fresh and...
Quick Take: How to Ship Shoes If you’ve ever wondered how to ship shoes safely without spending a...
Quick Take: How to Ship Large Items This guide breaks down how businesses can ship large packages in...
Quick Take: How to Ship a Cake Shipping a cake is part baking skill, part packing savvy, and...
Quick Take: How to Write Dimensions Knowing how to write dimensions correctly is essential. The usual order for...
Quick Take: How to Remove Tape Residue The first step in how to remove tape residue starts with...
For many families, the holidays have always been a time of comfort, celebration, and tradition — but this...
If you’ve ever run your fingers over a wedding invitation or a business card and felt that slightly...
Quick Take: How to Create PR Packages Creating effective PR packages means combining standout design with thoughtful presentation...
Smart packaging is changing the way we approach product packaging from both a business and consumer perspective. As...
AI has quickly become a ubiquitous part of everyday life. Tools like ChatGPT and Claude have brought generative...
After becoming aware of upcoming trends in product packaging, you might be looking for more reasons to review...
The value of the candle box market reached $3.48 billion in 2023 and is projected to hit $5.80...
Quick Take: Best Ice Cream Packaging Ideas Great ice cream packaging needs to balance function and fun—it should...
Soap packaging has come a long way from bland cardboard boxes. With the growing popularity of artisan cleansers...
Packaging is a canvas for creativity. For decades, the norm has been designs that scream "Over here!" with...
With brands and customers actively seeking alternatives to plastic packaging, there's a rising demand for paper-based options in...
Quick Take: What Are Hemp Packaging Boxes? Hemp packaging boxes are made from hemp fibers, offering an eco-friendly,...
Quick Take: The Best Small Business Packaging Ideas For small businesses, packaging should be both cost-effective and memorable....
A boutique bakery swaps generic containers for charming, colorful, whimsical cookie tins. Charmed by the unique packaging, customers...
This year unpacks innovative trends that will make your bubble wrap burst with excitement. However, these packaging trends...
Thanks to e-commerce, items we're ashamed to buy in-store are now available online. A OnePoll survey revealed that...
Before consumers see your product, the packaging grabs their attention. Your box's material appeals to the sense of...
Packaging is the latest addition to the marketing "Ps" that include product, price, people, place, promotion, physical evidence,...
Does it ever sound like your packaging designer is speaking a different language? Well, in some sense, they...
The subscription box is an e-commerce marketing technique and distribution method involving the regular delivery of items selected...
Quick Take: Why Use Kraft Paper Packaging Kraft paper packaging is popular for its eco-friendliness, durability, and rustic,...
You’ve created an amazing product. Now it's time to get it into the hands of eager customers. You’ve...
Quick Take: What is Kraft Paper? Kraft paper, also known as kraft, is a strong paperboard material that’s...
Corrugated packaging is everywhere. More than 95% of all goods consumed in North America are packaged and transported...
Chances are, if you glance around wherever you are right now, you'll see a corrugated box or two....
Quick Take: What are the Best Product Packaging Options? The most popular packaging types include folding cartons (ideal...
If you're losing money on damaged shipments or packaging that does little for your brand, this guide to...
Every single day, brown boxes and packages with a smile logo are circling around the globe. A few...
What’s the first thing most people see when they see your product on a shelf, or find it...
Eco-friendly packaging is everywhere right now: on product pages, in brand mission statements, printed right on the box....
Quick Take: How Do You Measure a Box Correctly? Boxes are always measured and written as Length x...
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