Erica Campbell

Erica Campbell

Author

Erica is a professional writer and brand strategist at Refine Packaging who is based in Denver, Colorado. With a background in writing and journalism, Erica entered the manufacturing industry 8 years ago to deepen her passion to demystify difficult packaging concepts. With years of in-the-field printing experience, Erica is uniquely suited to help unpack the custom packaging process for beginners looking for an impactful box style that resonates with their target audience. When she’s not writing, Erica can be found with her nose in a fantasy novel or climbing The Rocky Mountains (and sometimes, doing both at the same time).

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More from Erica Campbell

Packaging ROI: Building Growth Beyond the Unboxing

Erica Campbell Erica Campbell Last Updated: July 3, 2026

Managing business costs involves studying every aspect of operations, including packaging ROI if you sell physical products. Packaging both incurs a cost and contributes to sales. In this unique spot, determining its value has evolved to include more than materials and production expenses. Companies have begun to discover that spending a little more on durable, premium packaging solutions can reduce supply chain waste and shipping damage....

Your Packaging Strategy Guide: How Custom Packaging Builds and Grows Your Brand

Erica Campbell Erica Campbell Last Updated: July 3, 2026

A solid packaging strategy doesn't start when your product is ready to ship. It starts the moment you...

Packaging Materials Guide: When to Use Kraft Packaging, Chipboard, Glassine, Hemp, and PETG Explained

Erica Campbell Erica Campbell Last Updated: July 3, 2026

Quick Take: Which Packaging Material Should You Choose? Choose kraft packaging if you want a recyclable, durable, natural-looking...

The Complete Guide to Packaging Printing & Finishes (Digital Printing vs Offset Explained)

Erica Campbell Erica Campbell Last Updated: July 3, 2026

Digital printing can help launch a packaging project quickly, but speed doesn't eliminate production mistakes. A box can...

Custom Packaging Add-Ons Guide: Inserts, Paper Bags, and Display Boxes

Erica Campbell Erica Campbell Last Updated: July 3, 2026

For businesses that truly value products – and customers – packaging is more than just a box. It’s...

Custom Packaging Vendor Guide: How to Compare Suppliers and Avoid Costly Mistakes

Erica Campbell Erica Campbell Last Updated: July 3, 2026

A packaging supplier affects more than the appearance of the final box. I’ve seen packaging quotes that seem...

Different Types of Boxes for Packaging: A Complete Comparison Guide

Erica Campbell Erica Campbell Last Updated: July 3, 2026

Choosing among the different types of boxes for packaging (e.g., mailer boxes, corrugated boxes) can get confusing fast....

How to Choose the Right Custom Packaging Vendor

Erica Campbell Erica Campbell Last Updated: July 3, 2026

When creating your product, one of the most important decisions is choosing the right custom packaging vendor. A...

Best Custom Boxes for Startups on a Budget

Erica Campbell Erica Campbell Last Updated: July 3, 2026

Custom boxes for startups can do a lot more heavy lifting than most founders expect. They protect the...

How to Request and Use Packaging Samples Effectively

Erica Campbell Erica Campbell Last Updated: July 3, 2026

Packaging samples are one of the smartest ways to catch problems in your production process. If you know...

Mailer Boxes vs. Shipping Boxes: Key Differences Explained

Erica Campbell Erica Campbell Last Updated: July 3, 2026

When business owners start comparing mailer boxes vs shipping boxes, it often happens when the shipping bill lands...

How to Package Brownies for a Bake Sale (And Keep Them Fresh and Appealing)

Erica Campbell Erica Campbell Last Updated: July 3, 2026

Quick Take: How to Package Brownies Knowing how to package brownies for a bake sale means balancing functionality...

What is Chipboard and Why Is It Used in Packaging?

Erica Campbell Erica Campbell Last Updated: July 3, 2026

Quick Take What is chipboard, and is it the same as cardboard or corrugated board? In a nutshell,...

PETG in Packaging: What It Stands For, Key Properties, and Real-World Uses

Erica Campbell Erica Campbell Last Updated: July 3, 2026

Quick Take: What Does PETG Stand For?  PETG stands for polyethylene terephthalate glycol—a thermoplastic polyester made by taking...

How to Ship a Laptop: Costs, Safety, and Smart Methods Without Original Packaging

Erica Campbell Erica Campbell Last Updated: July 3, 2026

Quick Take: How to Ship a Laptop When figuring out how to ship a laptop, start with prep:...

Your Shatterproof Guide on How to Ship Glass Safely

Erica Campbell Erica Campbell Last Updated: July 3, 2026

Quick Take: How to Ship Glass Safely Glass is undeniably fragile, but even if you cover packages with...

How to Mail a Bubble Mailer: Mailing, Addressing, and Shipping Tips

Erica Campbell Erica Campbell Last Updated: July 3, 2026

Quick Take: How to Mail a Bubble Mailer Mailing a bubble mailer isn’t just sliding something in and...

How to Ship Large Items: Packaging and Delivery Strategies for Oversized Goods

Erica Campbell Erica Campbell Last Updated: July 3, 2026

Quick Take: How to Ship Large Items This guide breaks down how businesses can ship large packages in...

How to Ship a Cake: Tips for Safe and Cost-Effective Delivery

Erica Campbell Erica Campbell Last Updated: July 3, 2026

Quick Take: How to Ship a Cake Shipping a cake is part baking skill, part packing savvy, and...

How to Remove Tape Residue with Zero Regrets

Erica Campbell Erica Campbell Last Updated: July 3, 2026

Quick Take: How to Remove Tape Residue The first step in how to remove tape residue starts with...

How to Create PR Packages (And Make Them Successful)

Erica Campbell Erica Campbell Last Updated: July 3, 2026

Quick Take: How to Create PR Packages Creating effective PR packages means combining standout design with thoughtful presentation...

A Comprehensive Guide to Eye-Catching Ice Cream Packaging

Erica Campbell Erica Campbell Last Updated: July 3, 2026

Quick Take: Best Ice Cream Packaging Ideas Great ice cream packaging needs to balance function and fun—it should...

Discreet Packaging: The Ultimate Retail Embarrassment Cure

Erica Campbell Erica Campbell Last Updated: July 3, 2026

Thanks to e-commerce, items we're ashamed to buy in-store are now available online. A OnePoll survey revealed that...

What is CMYK? How to Use the CMYK Color Model for Printing

Erica Campbell Erica Campbell Last Updated: July 3, 2026

Understanding color systems is vital when you want your packaging design to look good in real life as...

Cardboard vs. Corrugated Carton Boxes: A Definitive Guide

Erica Campbell Erica Campbell Last Updated: July 3, 2026

Paper-based materials—such as cardboard and corrugated cartons—have become ubiquitous in shipping and shopping. Despite plastic's versatility and low...

The Complete Guide to Shipping Damage Prevention: Packaging, Costs, and Returns

Erica Campbell Erica Campbell Last Updated: July 3, 2026

Shipping damage prevention isn't a back-office concern. For any e-commerce business, how a product arrives is part of...

Custom Labels: Essential Guide on Types and Design for Printing

Erica Campbell Erica Campbell Last Updated: July 3, 2026

Are you designing a product or packaging label?  If so, it’s critical to understand the basic types of...

4 Most Popular Types of Paper Grades in Packaging

Erica Campbell Erica Campbell Last Updated: July 3, 2026

As you explore the world of custom packaging, you’ll likely run into the terms paper grade and paper...

What is Carton Packaging? Folding Carton Packaging Explained.

Erica Campbell Erica Campbell Last Updated: July 3, 2026

Carton packaging is an incredibly popular choice for product packaging. Everything from cereal to cosmetics comes in carton...

What is Corrugated Packaging? How Corrugated Packaging is Made & When to Print with Corrugated Material

Erica Campbell Erica Campbell Last Updated: July 3, 2026

Corrugated packaging is everywhere. More than 95% of all goods consumed in North America are packaged and transported...

What is Varnish? How Varnish Is Used in Printing and Packaging

Erica Campbell Erica Campbell Last Updated: July 3, 2026

Quick Take: What is Varnish in Printing and Packaging? Varnish is a clear, transparent coating that is applied...

What is Custom Packaging? Top 6 Benefits of Branded Packaging

Erica Campbell Erica Campbell Last Updated: July 3, 2026

The days of throwing your products in an unmarked box and shipping them out to your customers are...

What is Spot UV? Benefits of Spot UV Coating and Finishing for Printing

Erica Campbell Erica Campbell Last Updated: July 3, 2026

When it comes to packaging and printing, you’ve probably come across the phrases Spot UV Coating or Spot...

What is Aqueous Coating for Printing and Packaging?

Erica Campbell Erica Campbell Last Updated: July 3, 2026

Have you ever wondered why your fingerprints don’t stick to product packaging? Or why some packaging looks dirtier...

What is a Dieline? How to Make a Dieline for Packaging and Printing

Erica Campbell Erica Campbell Last Updated: July 3, 2026

Quick Take: What is a Dieline?  In the packaging and printing world, a dieline is a template that...

Why Choose Eco-Friendly Packaging? Interesting Recycling Facts and Resources

Erica Campbell Erica Campbell Last Updated: July 3, 2026

Every single day, brown boxes and packages with a smile logo are circling around the globe.  A few...

How to Design and Personalize Holiday Packaging

Erica Campbell Erica Campbell Last Updated: July 3, 2026

The holiday season is a truly sensory experience: the aromas of cinnamon and gingerbread, the sound of Christmas...

Wedding Card Boxes: Must-Know Tips For the Perfect Box

Erica Campbell Erica Campbell Last Updated: July 3, 2026

Quick Take: What are the Best Wedding Card Box Ideas? Wedding card boxes add both function and flair...

9 Tips For Shipping Military Care Packages Safely and Securely

Erica Campbell Erica Campbell Last Updated: July 3, 2026

There are nearly 195,000 American soldiers stationed overseas.   And whether they’re located in South Korea, Afghanistan, or...

Why Big Businesses Buy Custom Printed Boxes (And You Should, Too)

Erica Campbell Erica Campbell Last Updated: July 3, 2026

It’s just a box, right? Not nowadays. Boxes are no longer merely a way to get your goods...

How to Craft Killer Packaging Without Breaking the Bank (At Any Budget)

Erica Campbell Erica Campbell Last Updated: July 3, 2026

If you’re in the business of shipping goods to your customers, you already know that beautiful presentation is...

Ready to think outside the box? Let's get started!

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