Erica Campbell

Erica Campbell

Author

Erica is a professional writer and brand strategist at Refine Packaging who is based in Denver, Colorado. With a background in writing and journalism, Erica entered the manufacturing industry 8 years ago to deepen her passion to demystify difficult packaging concepts. With years of in-the-field printing experience, Erica is uniquely suited to help unpack the custom packaging process for beginners looking for an impactful box style that resonates with their target audience. When she’s not writing, Erica can be found with her nose in a fantasy novel or climbing The Rocky Mountains (and sometimes, doing both at the same time).

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More from Erica Campbell

What is CMYK? How to Use the CMYK Color Model for Printing

Erica Campbell Erica Campbell Last Updated: September 18, 2023

Understanding color systems is vital when you want your packaging design to look good in real life as it does on a computer screen.  Although you can give this task to your graphic designer and print manufacturer, knowing the industry's standards for color can aid your selection process and level expectations about the printing outcome. This article is primarily about CMYK, but we'll also touch on...

Cardboard vs. Corrugated Carton Boxes: A Definitive Guide

Erica Campbell Erica Campbell Last Updated: September 1, 2023

Paper-based materials—such as cardboard and corrugated cartons—have become ubiquitous in shipping and shopping. Despite plastic's versatility and low...

Fragile Goods? How to Safely Ship Products (And Reduce Return Fraud)

Erica Campbell Erica Campbell Last Updated: September 1, 2023

With return fraud cases rising, businesses are putting more effort into packaging fragile items safely. Return fraud is...

Custom Labels: Essential Guide on Types and Design for Printing

Erica Campbell Erica Campbell Last Updated: September 1, 2023

Are you designing a product or packaging label?  If so, it’s critical to understand the basic types of...

4 Most Popular Types of Paper Grades in Packaging

Erica Campbell Erica Campbell Last Updated: September 1, 2023

As you explore the world of custom packaging, you’ll likely run into the terms paper grade and paper...

What is Carton Packaging? Folding Carton Packaging Explained.

Erica Campbell Erica Campbell Last Updated: September 18, 2023

Carton packaging is an incredibly popular choice for product packaging. Everything from cereal to cosmetics comes in carton...

What is Corrugated Packaging? How Corrugated Packaging is Made & When to Print with Corrugated Material

Erica Campbell Erica Campbell Last Updated: September 1, 2023

Corrugated packaging is everywhere. More than 95% of all goods consumed in North America are packaged and transported...

What is Varnish? How Varnish Is Used in Printing and Packaging

Erica Campbell Erica Campbell Last Updated: September 18, 2023

Varnish can make a huge difference to the appearance of your custom printed packaging. When you need your...

What is Custom Packaging? The Top 6 Benefits of Branded Packaging

Erica Campbell Erica Campbell Last Updated: September 18, 2023

The days of throwing your products in an unmarked box and shipping them out to your customers are...

What is Spot UV? Benefits of Spot UV Coating and Finishing for Printing

Erica Campbell Erica Campbell Last Updated: September 1, 2023

When it comes to packaging and printing, you’ve probably come across the phrases Spot UV Coating or Spot...

What is Aqueous Coating for Printing and Packaging?

Erica Campbell Erica Campbell Last Updated: September 18, 2023

Have you ever wondered why your fingerprints don’t stick to product packaging? Or why some packaging looks dirtier...

What is a Dieline? How to Make a Dieline for Packaging and Printing

Erica Campbell Erica Campbell Last Updated: September 18, 2023

What is a Dieline?  In the packaging and printing world, a dieline is a template that ensures that...

Choose Eco-Friendly Packaging: Interesting Recycling Facts and Resources

Erica Campbell Erica Campbell Last Updated: September 1, 2023

Every single day, brown boxes and packages with a smile logo are circling around the globe.  A few...

How to Design and Personalize Holiday Packaging

Erica Campbell Erica Campbell Last Updated: September 1, 2023

The holiday season is a truly sensory experience: the aromas of cinnamon and gingerbread, the sound of Christmas...

Wedding Card Boxes: Must-Know Tips For the Perfect Box

Erica Campbell Erica Campbell Last Updated: September 1, 2023

Planning a wedding is a highly emotional – and often stressful time.   You want everything to be...

9 Tips For Shipping Military Care Packages Safely and Securely

Erica Campbell Erica Campbell Last Updated: September 1, 2023

There are nearly 195,000 American soldiers stationed overseas.   And whether they’re located in South Korea, Afghanistan, or...

Why Big Businesses Buy Custom Printed Boxes (And You Should, Too)

Erica Campbell Erica Campbell Last Updated: September 1, 2023

It’s just a box, right? Not nowadays. Boxes are no longer merely a way to get your goods...

How to Craft Killer Packaging Without Breaking the Bank (At Any Budget)

Erica Campbell Erica Campbell Last Updated: September 1, 2023

If you’re in the business of shipping goods to your customers, you already know that beautiful presentation is...

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