Erica Campbell

Erica Campbell

Author

Erica is a professional writer and brand strategist at Refine Packaging who is based in Denver, Colorado. With a background in writing and journalism, Erica entered the manufacturing industry 8 years ago to deepen her passion to demystify difficult packaging concepts. With years of in-the-field printing experience, Erica is uniquely suited to help unpack the custom packaging process for beginners looking for an impactful box style that resonates with their target audience. When she’s not writing, Erica can be found with her nose in a fantasy novel or climbing The Rocky Mountains (and sometimes, doing both at the same time).

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More from Erica Campbell

How to Create PR Packages (And Make Them Successful)

Erica Campbell Erica Campbell Last Updated: June 1, 2024

Content creators and influencers are transforming how consumers perceive, discover, and learn more about a brand. They also play a major role in how today’s shoppers make purchasing decisions, with 13% of consumers looking to influencers to inform their purchases.  Similarly, 69% of consumers are more likely to trust the opinion of influencers and loved ones over brand messaging. Furthermore, influencers direct 28% of buyers to...

A Comprehensive Guide to Eye-Catching Ice Cream Packaging

Erica Campbell Erica Campbell Last Updated: June 1, 2024

We all scream for ice cream, but what makes us choose one brand over another? Captivating custom packaging...

Discreet Packaging: The Ultimate Retail Embarrassment Cure

Erica Campbell Erica Campbell Last Updated: June 1, 2024

Thanks to e-commerce, items we're ashamed to buy in-store are now available online. A OnePoll survey revealed that...

What is CMYK? How to Use the CMYK Color Model for Printing

Erica Campbell Erica Campbell Last Updated: June 1, 2024

Understanding color systems is vital when you want your packaging design to look good in real life as...

Cardboard vs. Corrugated Carton Boxes: A Definitive Guide

Erica Campbell Erica Campbell Last Updated: June 1, 2024

Paper-based materials—such as cardboard and corrugated cartons—have become ubiquitous in shipping and shopping. Despite plastic's versatility and low...

Fragile Goods? How to Safely Ship Products (And Reduce Return Fraud)

Erica Campbell Erica Campbell Last Updated: June 1, 2024

With return fraud cases rising, businesses are putting more effort into packaging fragile items safely. Return fraud is...

Custom Labels: Essential Guide on Types and Design for Printing

Erica Campbell Erica Campbell Last Updated: June 1, 2024

Are you designing a product or packaging label?  If so, it’s critical to understand the basic types of...

4 Most Popular Types of Paper Grades in Packaging

Erica Campbell Erica Campbell Last Updated: June 1, 2024

As you explore the world of custom packaging, you’ll likely run into the terms paper grade and paper...

What is Carton Packaging? Folding Carton Packaging Explained.

Erica Campbell Erica Campbell Last Updated: June 1, 2024

Carton packaging is an incredibly popular choice for product packaging. Everything from cereal to cosmetics comes in carton...

What is Corrugated Packaging? How Corrugated Packaging is Made & When to Print with Corrugated Material

Erica Campbell Erica Campbell Last Updated: June 1, 2024

Corrugated packaging is everywhere. More than 95% of all goods consumed in North America are packaged and transported...

What is Varnish? How Varnish Is Used in Printing and Packaging

Erica Campbell Erica Campbell Last Updated: June 1, 2024

Varnish can make a huge difference to the appearance of your custom printed packaging. When you need your...

What is Custom Packaging? Top 6 Benefits of Branded Packaging

Erica Campbell Erica Campbell Last Updated: June 1, 2024

The days of throwing your products in an unmarked box and shipping them out to your customers are...

What is Spot UV? Benefits of Spot UV Coating and Finishing for Printing

Erica Campbell Erica Campbell Last Updated: June 1, 2024

When it comes to packaging and printing, you’ve probably come across the phrases Spot UV Coating or Spot...

What is Aqueous Coating for Printing and Packaging?

Erica Campbell Erica Campbell Last Updated: June 1, 2024

Have you ever wondered why your fingerprints don’t stick to product packaging? Or why some packaging looks dirtier...

What is a Dieline? How to Make a Dieline for Packaging and Printing

Erica Campbell Erica Campbell Last Updated: June 1, 2024

What is a Dieline?  In the packaging and printing world, a dieline is a template that ensures that...

Choose Eco-Friendly Packaging: Interesting Recycling Facts and Resources

Erica Campbell Erica Campbell Last Updated: June 1, 2024

Every single day, brown boxes and packages with a smile logo are circling around the globe.  A few...

How to Design and Personalize Holiday Packaging

Erica Campbell Erica Campbell Last Updated: June 1, 2024

The holiday season is a truly sensory experience: the aromas of cinnamon and gingerbread, the sound of Christmas...

Wedding Card Boxes: Must-Know Tips For the Perfect Box

Erica Campbell Erica Campbell Last Updated: June 1, 2024

Planning a wedding is a highly emotional – and often stressful time.   You want everything to be...

9 Tips For Shipping Military Care Packages Safely and Securely

Erica Campbell Erica Campbell Last Updated: June 1, 2024

There are nearly 195,000 American soldiers stationed overseas.   And whether they’re located in South Korea, Afghanistan, or...

Why Big Businesses Buy Custom Printed Boxes (And You Should, Too)

Erica Campbell Erica Campbell Last Updated: June 1, 2024

It’s just a box, right? Not nowadays. Boxes are no longer merely a way to get your goods...

How to Craft Killer Packaging Without Breaking the Bank (At Any Budget)

Erica Campbell Erica Campbell Last Updated: June 1, 2024

If you’re in the business of shipping goods to your customers, you already know that beautiful presentation is...

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