Quick Take: How to Create PR Packages Creating effective PR packages means combining standout design with thoughtful presentation to leave a lasting impression. Start by identifying your target recipients (influencers, media, partners), curating the right mix of products, and choosing packaging that reflects your brand. Know your audience: Tailor the package to their interests Pick hero products: Focus on bestsellers or new launches Add storytelling: Include...
Quick Take: Best Ice Cream Packaging Ideas Great ice cream packaging needs to balance function and fun—it should...
Thanks to e-commerce, items we're ashamed to buy in-store are now available online. A OnePoll survey revealed that...
Understanding color systems is vital when you want your packaging design to look good in real life as...
Paper-based materials—such as cardboard and corrugated cartons—have become ubiquitous in shipping and shopping. Despite plastic's versatility and low...
With return fraud cases rising, businesses are putting more effort into packaging fragile items safely. Return fraud is...
Are you designing a product or packaging label? If so, it’s critical to understand the basic types of...
As you explore the world of custom packaging, you’ll likely run into the terms paper grade and paper...
Carton packaging is an incredibly popular choice for product packaging. Everything from cereal to cosmetics comes in carton...
Corrugated packaging is everywhere. More than 95% of all goods consumed in North America are packaged and transported...
Varnish can make a huge difference to the appearance of your custom printed packaging. When you need your...
The days of throwing your products in an unmarked box and shipping them out to your customers are...
When it comes to packaging and printing, you’ve probably come across the phrases Spot UV Coating or Spot...
Have you ever wondered why your fingerprints don’t stick to product packaging? Or why some packaging looks dirtier...
What is a Dieline? In the packaging and printing world, a dieline is a template that ensures that...
Every single day, brown boxes and packages with a smile logo are circling around the globe. A few...
The holiday season is a truly sensory experience: the aromas of cinnamon and gingerbread, the sound of Christmas...
Quick Take: What are the Best Wedding Card Box Ideas? Wedding card boxes add both function and flair...
There are nearly 195,000 American soldiers stationed overseas. And whether they’re located in South Korea, Afghanistan, or...
It’s just a box, right? Not nowadays. Boxes are no longer merely a way to get your goods...
If you’re in the business of shipping goods to your customers, you already know that beautiful presentation is...
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