Content creators and influencers are transforming how consumers perceive, discover, and learn more about a brand. They also play a major role in how today’s shoppers make purchasing decisions, with 13% of consumers looking to influencers to inform their purchases. Similarly, 69% of consumers are more likely to trust the opinion of influencers and loved ones over brand messaging. Furthermore, influencers direct 28% of buyers to...
We all scream for ice cream, but what makes us choose one brand over another? Captivating custom packaging...
Thanks to e-commerce, items we're ashamed to buy in-store are now available online. A OnePoll survey revealed that...
Understanding color systems is vital when you want your packaging design to look good in real life as...
Paper-based materials—such as cardboard and corrugated cartons—have become ubiquitous in shipping and shopping. Despite plastic's versatility and low...
With return fraud cases rising, businesses are putting more effort into packaging fragile items safely. Return fraud is...
Are you designing a product or packaging label? If so, it’s critical to understand the basic types of...
As you explore the world of custom packaging, you’ll likely run into the terms paper grade and paper...
Carton packaging is an incredibly popular choice for product packaging. Everything from cereal to cosmetics comes in carton...
Corrugated packaging is everywhere. More than 95% of all goods consumed in North America are packaged and transported...
Varnish can make a huge difference to the appearance of your custom printed packaging. When you need your...
The days of throwing your products in an unmarked box and shipping them out to your customers are...
When it comes to packaging and printing, you’ve probably come across the phrases Spot UV Coating or Spot...
Have you ever wondered why your fingerprints don’t stick to product packaging? Or why some packaging looks dirtier...
What is a Dieline? In the packaging and printing world, a dieline is a template that ensures that...
Every single day, brown boxes and packages with a smile logo are circling around the globe. A few...
The holiday season is a truly sensory experience: the aromas of cinnamon and gingerbread, the sound of Christmas...
Planning a wedding is a highly emotional – and often stressful time. You want everything to be...
There are nearly 195,000 American soldiers stationed overseas. And whether they’re located in South Korea, Afghanistan, or...
It’s just a box, right? Not nowadays. Boxes are no longer merely a way to get your goods...
If you’re in the business of shipping goods to your customers, you already know that beautiful presentation is...
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