Content creators and influencers are transforming how consumers perceive, discover, and learn more about a brand. They also play a major role in how today’s shoppers make purchasing decisions, with 13% of consumers looking to influencers to inform their purchases. Similarly, 69% of consumers are more likely to trust the opinion of influencers and loved ones over brand messaging. Furthermore, influencers direct 28% of buyers to...
Smart packaging is changing the way we approach product packaging from both a business and consumer perspective. As...
AI seems just a few years away from becoming a ubiquitous part of our lives. Self-driving cars, smart...
After becoming aware of upcoming trends in product packaging, you might be looking for more reasons to review...
The value of the candle box market reached $3.48 billion in 2023 and is projected to hit $5.80...
We all scream for ice cream, but what makes us choose one brand over another? Captivating custom packaging...
Soap packaging has come a long way from bland cardboard boxes. With the growing popularity of artisan cleansers...
Packaging is a canvas for creativity. For decades, the norm has been designs that scream "Over here!" with...
With brands and customers actively seeking alternatives to plastic packaging, there's a rising demand for paper-based options in...
Packaging is an essential—there’s no denying that. From food products to cosmetics, packaging is crucial to protect various...
Maximum impact, minimum resources: that's the essence of small business packaging. It's a subtle salesman, a product shield,...
A boutique bakery swaps generic containers for charming, colorful, whimsical cookie tins. Charmed by the unique packaging, customers...
The year 2024 unpacks innovative trends that will make your bubble wrap burst with excitement. However, these packaging...
Thanks to e-commerce, items we're ashamed to buy in-store are now available online. A OnePoll survey revealed that...
Before consumers see your product, the packaging grabs their attention. Your box's material appeals to the sense of...
Packaging is the latest addition to the marketing "Ps" that include product, price, people, place, promotion, physical evidence,...
Does it ever sound like your packaging designer is speaking a different language? Well, in some sense, they...
The subscription box is an e-commerce marketing technique and distribution method involving the regular delivery of items selected...
Traditional product packaging materials have been harmful to the environment. However, the increasing environmental awareness among consumers has...
You’ve created an amazing product. Now it's time to get it into the hands of eager customers. You’ve...
Sustainable packaging is booming, with no signs of slowing down. People are aware of the environmental impact of...
Corrugated packaging is everywhere. More than 95% of all goods consumed in North America are packaged and transported...
Chances are, if you glance around wherever you are right now, you'll see a corrugated box or two....
In August 2020, TikTok influencer, @theerinmarie, went viral after she posted an unboxing video of her latest Chanel...
Admit it. We’ve all done it. You’re not meaning to be nosy, but you can’t help but notice...
Every single day, brown boxes and packages with a smile logo are circling around the globe. A few...
What’s the first thing most people see when they see your product on a shelf, or find it...
For the past few years, online sales have been heading up, up and up – with no signs...
These days, you can ship just about anything in a box. There's a box for nearly any size...
Get in touch with a custom packaging specialist now for a free consultation and instant price quote.