Category: Branding
How to Create PR Packages (And Make Them Successful)
Erica Campbell
Last Updated: December 2, 2024
Content creators and influencers are transforming how consumers perceive, discover, and learn more about a brand. They also play a major role in how today’s shoppers make purchasing decisions, with 13% of consumers looking to influencers to inform their purchases. Similarly, 69% of consumers are more likely to trust the opinion of influencers and loved ones over brand messaging. Furthermore, influencers direct 28% of buyers to...
How to Use QR Codes for Smarter Product Packaging (5 Examples)
Amanda Jane Rivera
Last Updated: December 2, 2024
Smart packaging is changing the way we approach product packaging from both a business and consumer perspective. As...
How AI is Reshaping the Packaging Industry
Alex Jasin
Last Updated: December 2, 2024
AI seems just a few years away from becoming a ubiquitous part of our lives. Self-driving cars, smart...
10 Critical Packaging and Printing Statistics You Need to Know (2024)
Asif Muhammad
Last Updated: December 2, 2024
After becoming aware of upcoming trends in product packaging, you might be looking for more reasons to review...
Candle Packaging: Standout Design Elements, Tips, and Ideas
Amanda Jane Rivera
Last Updated: December 2, 2024
The value of the candle box market reached $3.48 billion in 2023 and is projected to hit $5.80...
A Comprehensive Guide to Eye-Catching Ice Cream Packaging
Erica Campbell
Last Updated: December 2, 2024
We all scream for ice cream, but what makes us choose one brand over another? Captivating custom packaging...
Make a Splash with These 5 Creative Soap Packaging Ideas
Amanda Jane Rivera
Last Updated: December 2, 2024
Soap packaging has come a long way from bland cardboard boxes. With the growing popularity of artisan cleansers...
Simplify and Shine with Minimalist Packaging Design
Alex Jasin
Last Updated: December 2, 2024
Packaging is a canvas for creativity. For decades, the norm has been designs that scream "Over here!" with...
FOL vs. RSC Boxes: A Showdown Between Corrugated Boxes
Asif Muhammad
Last Updated: December 2, 2024
With brands and customers actively seeking alternatives to plastic packaging, there's a rising demand for paper-based options in...
Hemp Packaging: Good For You, Better For The Planet
Asif Muhammad
Last Updated: December 2, 2024
Packaging is an essential—there’s no denying that. From food products to cosmetics, packaging is crucial to protect various...
10 Small Business Packaging Ideas to Elevate Your Brand
Alex Jasin
Last Updated: December 2, 2024
Maximum impact, minimum resources: that's the essence of small business packaging. It's a subtle salesman, a product shield,...
From Cardboard to Cash: How Custom Packaging Drives Sales
Alex Jasin
Last Updated: December 2, 2024
A boutique bakery swaps generic containers for charming, colorful, whimsical cookie tins. Charmed by the unique packaging, customers...
Beyond the Box: Unwrapping 2024 Trends in the Custom Packaging Industry
Amanda Jane Rivera
Last Updated: December 2, 2024
The year 2024 unpacks innovative trends that will make your bubble wrap burst with excitement. However, these packaging...
Discreet Packaging: The Ultimate Retail Embarrassment Cure
Erica Campbell
Last Updated: December 2, 2024
Thanks to e-commerce, items we're ashamed to buy in-store are now available online. A OnePoll survey revealed that...
Optimizing Packaging for Marketing: 7 Client Engagement Keys
Alex Jasin
Last Updated: December 2, 2024
Before consumers see your product, the packaging grabs their attention. Your box's material appeals to the sense of...
What is the RGB Color Model? What It Is & Why It’s Avoided in Printing
Amanda Jane Rivera
Last Updated: December 2, 2024
Color creation is a diverse process, varying according to the medium used. It also involves different color models,...
What is CMYK? How to Use the CMYK Color Model for Printing
Erica Campbell
Last Updated: December 2, 2024
Understanding color systems is vital when you want your packaging design to look good in real life as...
What are Packaging Inserts? Intro to Types, Selection Tips, & Legal Compliance
Asif Muhammad
Last Updated: December 2, 2024
Don't you love to shake presents to guess what's inside? Chances are, the content will jiggle if the...
How to Increase Your Ad Campaign’s ROI By Showcasing Custom Packaging (6 Steps)
Alex Jasin
Last Updated: December 2, 2024
Packaging is the latest addition to the marketing "Ps" that include product, price, people, place, promotion, physical evidence,...
Where to Find Remarkable Patterns for Packaging Design
Alex Jasin
Last Updated: December 2, 2024
Patterns are everywhere. The repeated arrangement of shapes, lines, and colors can frequently be found in nature, such...
How to Find an Incredible Packaging Designer (5 Critical Factors)
Alex Jasin
Last Updated: December 2, 2024
Packaging designers are the secret stars behind popular brands, developing imagery and messaging that consumers love to recall...
Raster vs Vector: Essential Printing Guide to Image File Formats
Amanda Jane Rivera
Last Updated: December 2, 2024
If you’ve been working with packaging for some time, you’ve probably heard about rasters and vectors before. These...
Subscription Box Packaging Design Essentials You Need to Know
Alex Jasin
Last Updated: December 2, 2024
The subscription box is an e-commerce marketing technique and distribution method involving the regular delivery of items selected...
Custom Labels: Essential Guide on Types and Design for Printing
Erica Campbell
Last Updated: December 2, 2024
Are you designing a product or packaging label? If so, it’s critical to understand the basic types of...
Ultimate Guide to Custom Packaging Inserts
Asif Muhammad
Last Updated: December 2, 2024
Are you looking for a way to elevate the look of your packaging and protect the products inside?...
The Ultimate Guide to Custom Shipping Boxes
Alex Jasin
Last Updated: December 2, 2024
First impressions count and, in the age of e-commerce, the first point of physical contact many customers have...
The Ultimate Guide to Custom Paper Bags
Amanda Jane Rivera
Last Updated: December 2, 2024
When you think of advertising, what word or phrase first springs to mind? Maybe it’s the TV show...
The Ultimate Guide to Mailer Boxes
Alex Jasin
Last Updated: December 2, 2024
What’s both stylish and can be shipped directly in the mail? A mailer box! These not-so-humble box mailers...
What is Custom Packaging? Top 6 Benefits of Branded Packaging
Erica Campbell
Last Updated: December 2, 2024
The days of throwing your products in an unmarked box and shipping them out to your customers are...
What Are The RGB & CMYK Color Models In Printing? Learn Color Modes.
Amanda Jane Rivera
Last Updated: December 2, 2024
Color can make or break a product’s packaging design. Think about the red and yellow arches that are...
What is the Pantone Color Matching System (PMS)?
Asif Muhammad
Last Updated: December 2, 2024
What is the Pantone Color Matching System (PMS)? The Pantone Matching System (PMS) is a standardized color system...
The Beginner’s Guide to Ecommerce Packaging
Alex Jasin
Last Updated: December 2, 2024
Often overlooked and underappreciated in the world of ecommerce logistics are the boxes and packaging in which you...
How to Make Your Packaging Social Media Shareable
Alex Jasin
Last Updated: December 2, 2024
You might not think at first glance that "packaging" and "social media" go together, but that all changes...
The Ultimate Guide to Standout Product Packaging Design
Alex Jasin
Last Updated: December 2, 2024
Not long ago, product packaging was just that - packaging. Sure, you had a few forward-thinking brands that...
How to Design Cosmetic Packaging That Sells, Step-By-Step
Alex Jasin
Last Updated: December 2, 2024
The lifestyle industry is booming. Thanks in large part to Facebook, Instagram, and other social media platforms, everyone...
The Definitive Step-By-Step Guide to Custom Boxes (With 5 Real World Examples)
Amanda Jane Rivera
Last Updated: December 2, 2024
Admit it. We’ve all done it. You’re not meaning to be nosy, but you can’t help but notice...
Product Photography: How to Take Epic Product Photos (+Why You Should)
Amanda Jane Rivera
Last Updated: December 2, 2024
Ever order something online without seeing a picture? I didn’t think so. Very few people want to...
The Beginner’s Guide to Shipping Strategy
Asif Muhammad
Last Updated: December 2, 2024
So, how many gifts did you order online this past holiday season? One gift, two gifts, or...
Top 16 Creative Packaging Design Ideas for Inspiration
Asif Muhammad
Last Updated: December 2, 2024
Does creative packaging design still matter at this time when most consumers shop online? Statistics show that it...
The Ins and Outs: Box Design Tips You Need to Know in 2024
Alex Jasin
Last Updated: December 2, 2024
I’m not an impulse shopper, but I can tell you that, on occasion, I’ve bought something purely based...
Why Big Businesses Buy Custom Printed Boxes (And You Should, Too)
Erica Campbell
Last Updated: December 2, 2024
It’s just a box, right? Not nowadays. Boxes are no longer merely a way to get your goods...
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