Category: Branding
How to Create PR Packages (And Make Them Successful)
Erica Campbell
Last Updated: June 17, 2025
Quick Take: How to Create PR Packages Creating effective PR packages means combining standout design with thoughtful presentation to leave a lasting impression. Start by identifying your target recipients (influencers, media, partners), curating the right mix of products, and choosing packaging that reflects your brand. Know your audience: Tailor the package to their interests Pick hero products: Focus on bestsellers or new launches Add storytelling: Include...
How to Use QR Codes for Smarter Product Packaging (5 Examples)
Amanda Jane Rivera
Last Updated: January 2, 2025
Smart packaging is changing the way we approach product packaging from both a business and consumer perspective. As...
How AI is Reshaping the Packaging Industry
Alex Jasin
Last Updated: January 2, 2025
AI seems just a few years away from becoming a ubiquitous part of our lives. Self-driving cars, smart...
10 Critical Packaging and Printing Statistics You Need to Know (2025)
Asif Muhammad
Last Updated: January 2, 2025
After becoming aware of upcoming trends in product packaging, you might be looking for more reasons to review...
Candle Packaging: Standout Design Elements, Tips, and Ideas
Amanda Jane Rivera
Last Updated: January 2, 2025
The value of the candle box market reached $3.48 billion in 2023 and is projected to hit $5.80...
A Comprehensive Guide to Eye-Catching Ice Cream Packaging
Erica Campbell
Last Updated: June 17, 2025
Quick Take: Best Ice Cream Packaging Ideas Great ice cream packaging needs to balance function and fun—it should...
Make a Splash with These 5 Creative Soap Packaging Ideas
Amanda Jane Rivera
Last Updated: January 2, 2025
Soap packaging has come a long way from bland cardboard boxes. With the growing popularity of artisan cleansers...
Simplify and Shine with Minimalist Packaging Design
Alex Jasin
Last Updated: January 2, 2025
Packaging is a canvas for creativity. For decades, the norm has been designs that scream "Over here!" with...
FOL vs. RSC Boxes: A Showdown Between Corrugated Boxes
Asif Muhammad
Last Updated: January 2, 2025
With brands and customers actively seeking alternatives to plastic packaging, there's a rising demand for paper-based options in...
Hemp Packaging: Good For You, Better For The Planet
Asif Muhammad
Last Updated: June 17, 2025
Quick Take: What Are Hemp Packaging Boxes? Hemp packaging boxes are made from hemp fibers, offering an eco-friendly,...
10 Small Business Packaging Ideas to Elevate Your Brand
Alex Jasin
Last Updated: June 17, 2025
Quick Take: What are the Best Small Business Packaging Ideas? For small businesses, packaging should be both cost-effective...
From Cardboard to Cash: How Custom Packaging Drives Sales
Alex Jasin
Last Updated: January 2, 2025
A boutique bakery swaps generic containers for charming, colorful, whimsical cookie tins. Charmed by the unique packaging, customers...
Beyond the Box: Unwrapping 2025 Trends in the Custom Packaging Industry
Amanda Jane Rivera
Last Updated: January 2, 2025
The year 2025 unpacks innovative trends that will make your bubble wrap burst with excitement. However, these packaging...
Discreet Packaging: The Ultimate Retail Embarrassment Cure
Erica Campbell
Last Updated: January 2, 2025
Thanks to e-commerce, items we're ashamed to buy in-store are now available online. A OnePoll survey revealed that...
Optimizing Packaging for Marketing: 7 Client Engagement Keys
Alex Jasin
Last Updated: January 2, 2025
Before consumers see your product, the packaging grabs their attention. Your box's material appeals to the sense of...
What is the RGB Color Model? What It Is & Why It’s Avoided in Printing
Amanda Jane Rivera
Last Updated: January 2, 2025
Color creation is a diverse process, varying according to the medium used. It also involves different color models,...
What is CMYK? How to Use the CMYK Color Model for Printing
Erica Campbell
Last Updated: January 2, 2025
Understanding color systems is vital when you want your packaging design to look good in real life as...
What are Packaging Inserts? Intro to Types, Selection Tips, & Legal Compliance
Asif Muhammad
Last Updated: January 2, 2025
Don't you love to shake presents to guess what's inside? Chances are, the content will jiggle if the...
How to Increase Your Ad Campaign’s ROI By Showcasing Custom Packaging (6 Steps)
Alex Jasin
Last Updated: January 2, 2025
Packaging is the latest addition to the marketing "Ps" that include product, price, people, place, promotion, physical evidence,...
Where to Find Remarkable Patterns for Packaging Design
Alex Jasin
Last Updated: January 2, 2025
Patterns are everywhere. The repeated arrangement of shapes, lines, and colors can frequently be found in nature, such...
How to Find an Incredible Packaging Designer (5 Critical Factors)
Alex Jasin
Last Updated: January 2, 2025
Packaging designers are the secret stars behind popular brands, developing imagery and messaging that consumers love to recall...
Raster vs Vector: Essential Printing Guide to Image File Formats
Amanda Jane Rivera
Last Updated: January 2, 2025
If you’ve been working with packaging for some time, you’ve probably heard about rasters and vectors before. These...
Subscription Box Packaging Design Essentials You Need to Know
Alex Jasin
Last Updated: January 2, 2025
The subscription box is an e-commerce marketing technique and distribution method involving the regular delivery of items selected...
Custom Labels: Essential Guide on Types and Design for Printing
Erica Campbell
Last Updated: January 2, 2025
Are you designing a product or packaging label? If so, it’s critical to understand the basic types of...
Ultimate Guide to Custom Packaging Inserts
Asif Muhammad
Last Updated: January 2, 2025
Are you looking for a way to elevate the look of your packaging and protect the products inside?...
The Ultimate Guide to Custom Shipping Boxes
Alex Jasin
Last Updated: January 2, 2025
First impressions count and, in the age of e-commerce, the first point of physical contact many customers have...
The Ultimate Guide to Custom Paper Bags
Amanda Jane Rivera
Last Updated: January 2, 2025
When you think of advertising, what word or phrase first springs to mind? Maybe it’s the TV show...
The Ultimate Guide to Mailer Boxes
Alex Jasin
Last Updated: January 2, 2025
What’s both stylish and can be shipped directly in the mail? A mailer box! These not-so-humble box mailers...
What is Custom Packaging? Top 6 Benefits of Branded Packaging
Erica Campbell
Last Updated: January 2, 2025
The days of throwing your products in an unmarked box and shipping them out to your customers are...
What Are The RGB & CMYK Color Models In Printing? Learn Color Modes.
Amanda Jane Rivera
Last Updated: January 2, 2025
Color can make or break a product’s packaging design. Think about the red and yellow arches that are...
What is the Pantone Color Matching System (PMS)?
Asif Muhammad
Last Updated: January 2, 2025
What is the Pantone Color Matching System (PMS)? The Pantone Matching System (PMS) is a standardized color system...
The Beginner’s Guide to Ecommerce Packaging
Alex Jasin
Last Updated: January 2, 2025
Often overlooked and underappreciated in the world of ecommerce logistics are the boxes and packaging in which you...
How to Make Your Packaging Social Media Shareable
Alex Jasin
Last Updated: January 2, 2025
You might not think at first glance that "packaging" and "social media" go together, but that all changes...
The Ultimate Guide to Standout Product Packaging Design
Alex Jasin
Last Updated: January 2, 2025
Not long ago, product packaging was just that - packaging. Sure, you had a few forward-thinking brands that...
How to Design Cosmetic Packaging That Sells, Step-By-Step
Alex Jasin
Last Updated: June 17, 2025
Quick Take: What are the Best Custom Beauty & Cosmetic Packaging Ideas? Cosmetic packaging should reflect your brand’s...
The Definitive Step-By-Step Guide to Custom Boxes (With 5 Real World Examples)
Amanda Jane Rivera
Last Updated: January 2, 2025
Admit it. We’ve all done it. You’re not meaning to be nosy, but you can’t help but notice...
Product Photography: How to Take Epic Product Photos (+Why You Should)
Amanda Jane Rivera
Last Updated: January 2, 2025
Ever order something online without seeing a picture? I didn’t think so. Very few people want to...
The Beginner’s Guide to Shipping Strategy
Asif Muhammad
Last Updated: January 2, 2025
So, how many gifts did you order online this past holiday season? One gift, two gifts, or...
Top 16 Creative Packaging Design Ideas for Inspiration
Asif Muhammad
Last Updated: June 17, 2025
Quick Take: Why Creative Product Packaging Matters? Creative packaging does more than just hold a product—it grabs attention,...
The Ins and Outs: Box Design Tips You Need to Know in 2025
Alex Jasin
Last Updated: January 2, 2025
I’m not an impulse shopper, but I can tell you that, on occasion, I’ve bought something purely based...
Why Big Businesses Buy Custom Printed Boxes (And You Should, Too)
Erica Campbell
Last Updated: January 2, 2025
It’s just a box, right? Not nowadays. Boxes are no longer merely a way to get your goods...
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