In product-based businesses, delaying startup packaging decisions to the final stage of product development can lead to rushed choices with serious consequences. With no time to measure and test boxes, packaging may end up oversized or lacking in stacking strength and damage control. In an interview with Food Navigator USA, packaging strategist Greg Lawson said that when packaging is a "downstream execution task," problems are likely...
Managing business costs involves studying every aspect of operations, including packaging ROI if you sell physical products. Packaging...
A solid packaging strategy doesn't start when your product is ready to ship. It starts the moment you...
Quick Take: Why Product Type Should Guide Packaging The right packaging starts with the product. Food packaging needs...
Is generic packaging really the most cost-effective option for businesses? Not necessarily. While some may think generic is...
CMYK vs RGB mistakes are one of the biggest reasons packaging projects experience delays, unexpected color shifts, blurry...
Quick Take: Which Packaging Finish Should You Choose? Choosing packaging finishes gets easier when you start with the...
Still think packaging is just for protection? Think again. Packaging can be an impactful marketing tool that enhances...
Digital printing can help launch a packaging project quickly, but speed doesn't eliminate production mistakes. A box can...
Nailing your packaging design workflow right from the jump can be the only thing keeping you from a...
How do you know if a custom packaging manufacturer is reliable? They test every packaging design and material...
For businesses that truly value products – and customers – packaging is more than just a box. It’s...
A packaging supplier affects more than the appearance of the final box. I’ve seen packaging quotes that seem...
Since a packaging’s look and durability influence marketability, choosing from popular custom box printing options is crucial for...
Custom boxes for startups can do a lot more heavy lifting than most founders expect. They protect the...
Custom box design mistakes rarely happen because businesses don’t care about packaging. I’ve seen brands invest heavily in...
Designing custom boxes online used to require a packaging designer, expensive prototypes, and weeks of back-and-forth with manufacturers....
How many times did you choose a certain product over another one just because the former has attention-grabbing...
For many families, the holidays have always been a time of comfort, celebration, and tradition — but this...
If you’ve ever run your fingers over a wedding invitation or a business card and felt that slightly...
Quick Take: How to Create PR Packages Creating effective PR packages means combining standout design with thoughtful presentation...
Smart packaging is changing the way we approach product packaging from both a business and consumer perspective. As...
AI has quickly become a ubiquitous part of everyday life. Tools like ChatGPT and Claude have brought generative...
After becoming aware of upcoming trends in product packaging, you might be looking for more reasons to review...
The value of the candle box market reached $3.48 billion in 2023 and is projected to hit $5.80...
Quick Take: Best Ice Cream Packaging Ideas Great ice cream packaging needs to balance function and fun—it should...
Soap packaging has come a long way from bland cardboard boxes. With the growing popularity of artisan cleansers...
Packaging is a canvas for creativity. For decades, the norm has been designs that scream "Over here!" with...
With brands and customers actively seeking alternatives to plastic packaging, there's a rising demand for paper-based options in...
Quick Take: What Are Hemp Packaging Boxes? Hemp packaging boxes are made from hemp fibers, offering an eco-friendly,...
Quick Take: The Best Small Business Packaging Ideas For small businesses, packaging should be both cost-effective and memorable....
A boutique bakery swaps generic containers for charming, colorful, whimsical cookie tins. Charmed by the unique packaging, customers...
This year unpacks innovative trends that will make your bubble wrap burst with excitement. However, these packaging trends...
Thanks to e-commerce, items we're ashamed to buy in-store are now available online. A OnePoll survey revealed that...
Before consumers see your product, the packaging grabs their attention. Your box's material appeals to the sense of...
Packaging is the latest addition to the marketing "Ps" that include product, price, people, place, promotion, physical evidence,...
Patterns are everywhere. The repeated arrangement of shapes, lines, and colors can frequently be found in nature, such...
Packaging designers are the secret stars behind popular brands, developing imagery and messaging that consumers love to recall...
Does it ever sound like your packaging designer is speaking a different language? Well, in some sense, they...
If you’ve been working with packaging for some time, you’ve probably heard about rasters and vectors before. These...
The subscription box is an e-commerce marketing technique and distribution method involving the regular delivery of items selected...
What are the Best Custom CBD Packaging Ideas? Every state treats CBD packaging differently, which leaves brands juggling...
Quick Take: Why Use Luxury Rigid Boxes? Luxury rigid boxes are premium, durable packaging options that elevate the...
First impressions count and, in the age of e-commerce, the first point of physical contact many customers have...
What’s both stylish and can be shipped directly in the mail? A mailer box! These not-so-humble box mailers...
Quick Take: What are the Best Box Packaging Design Ideas? Effective packaging combines form and function—great design makes...
Quick Take: Why Use Carton Boxes for Product Packaging? Carton boxes—especially folding cartons—are a versatile, lightweight, and cost-effective...
Color can make or break a product’s packaging design. Think about the red and yellow arches that are...
Quick Take: What is the Pantone Color Matching System (PMS)? The Pantone Matching System (PMS) is a standardized...
Quick Take: What are the Best Product Packaging Options? The most popular packaging types include folding cartons (ideal...
If you're looking for ways to reduce packaging costs while increasing profits, you're in luck. There are several...
Tired of seeing your online ecommerce sales totals fall far below your forecasted numbers? Disappointed you can't seem...
Often overlooked and underappreciated in the world of ecommerce logistics are the boxes and packaging in which you...
Unboxing experience videos are some of the most-watched content on YouTube and TikTok right now, and the packaging...
Quick Take: What makes packaging design actually effective and not just pretty? When creating a customized packaging design...
Quick Take: What are the Best Custom Beauty & Cosmetic Packaging Ideas? Cosmetic packaging should reflect your brand’s...
If you're losing money on damaged shipments or packaging that does little for your brand, this guide to...
The holiday season is a truly sensory experience: the aromas of cinnamon and gingerbread, the sound of Christmas...
Quick Take: What Packaging Design Style Is Right for Your Brand? DTC wellness/skincare: Minimalist design, eco-friendly materials Luxury...
I’m not an impulse shopper, but I can tell you that, on occasion, I’ve bought something purely based...
It’s just a box, right? Not nowadays. Boxes are no longer merely a way to get your goods...
We’ve all heard the old adage, “don’t judge a book by its cover.” Good advice – no doubt. ...
Looking for some free advertising, where your customers do all of the marketing for you? Savvy marketers know...
In 2021, consumers spent a whopping $870.78 billion on the web. That’s up from $453 billion just 4...
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