Before consumers see your product, the packaging grabs their attention. Your box's material appeals to the sense of touch, while the color, fonts, and logo engage their visual senses. Your target market's initial impression of the packaging powerfully sways their buying decision. Shoppers can get your item from the shelf and examine it more closely (or click your product image online and read more about it)...
Packaging is the latest addition to the marketing "Ps" that include product, price, people, place, promotion, physical evidence,...
Packaging designers are the secret stars behind popular brands, developing imagery and messaging that consumers love to recall...
The subscription box is an e-commerce marketing technique and distribution method involving the regular delivery of items selected...
Quick Take: What are the Best Custom CBD Packaging Ideas? CBD packaging should balance compliance, protection, and brand...
With return fraud cases rising, businesses are putting more effort into packaging fragile items safely. Return fraud is...
Despite the massive shift to e-commerce over the previous few years, retail stores are still incredibly important in...
Quick Take: Why Use Kraft Paper Packaging Kraft paper packaging is popular for its eco-friendliness, durability, and rustic,...
Are you designing a product or packaging label? If so, it’s critical to understand the basic types of...
Quick Take: Why Use Luxury Rigid Boxes? Luxury rigid boxes are premium, durable packaging options that elevate the...
First impressions count and, in the age of e-commerce, the first point of physical contact many customers have...
When you think of advertising, what word or phrase first springs to mind? Maybe it’s the TV show...
What’s both stylish and can be shipped directly in the mail? A mailer box! These not-so-humble box mailers...
Chances are, if you glance around wherever you are right now, you'll see a corrugated box or two....
Quick Take: Why Use Carton Boxes for Product Packaging? Carton boxes—especially folding cartons—are a versatile, lightweight, and cost-effective...
Tired of seeing your online ecommerce sales totals fall far below your forecasted numbers? Disappointed you can't seem...
Often overlooked and underappreciated in the world of ecommerce logistics are the boxes and packaging in which you...
Not long ago, product packaging was just that - packaging. Sure, you had a few forward-thinking brands that...
Admit it. We’ve all done it. You’re not meaning to be nosy, but you can’t help but notice...
So, how many gifts did you order online this past holiday season? One gift, two gifts, or...
For the past few years, online sales have been heading up, up and up – with no signs...
The holiday season is a truly sensory experience: the aromas of cinnamon and gingerbread, the sound of Christmas...
I’m not an impulse shopper, but I can tell you that, on occasion, I’ve bought something purely based...
There are so many beautiful options out there when it comes to custom boxes. By going custom,...
Quick Take: What are the Most Popular Box Dimensions for Product Packaging? Popular box sizes vary by industry,...
It’s official. You are rolling. You’re no longer shipping a couple of stray items a month. Nope –...
We’ve all heard the old adage, “don’t judge a book by its cover.” Good advice – no doubt. ...
Looking for some free advertising, where your customers do all of the marketing for you? Savvy marketers know...
Get in touch with a custom packaging specialist now for a free consultation and instant price quote.