In product-based businesses, delaying startup packaging decisions to the final stage of product development can lead to rushed choices with serious consequences. With no time to measure and test boxes, packaging may end up oversized or lacking in stacking strength and damage control. In an interview with Food Navigator USA, packaging strategist Greg Lawson said that when packaging is a "downstream execution task," problems are likely...
CMYK vs RGB mistakes are one of the biggest reasons packaging projects experience delays, unexpected color shifts, blurry...
Quick Take: Which Packaging Finish Should You Choose? Choosing packaging finishes gets easier when you start with the...
Digital printing can help launch a packaging project quickly, but speed doesn't eliminate production mistakes. A box can...
Choosing a material for customized packaging is more than just selecting something to hold or cover a product....
For businesses that truly value products – and customers – packaging is more than just a box. It’s...
Quick Take: How to Ship Large Items This guide breaks down how businesses can ship large packages in...
Quick Take: How to Ship a Cake Shipping a cake is part baking skill, part packing savvy, and...
Quick Take: How to Remove Tape Residue The first step in how to remove tape residue starts with...
For many families, the holidays have always been a time of comfort, celebration, and tradition — but this...
If you’ve ever run your fingers over a wedding invitation or a business card and felt that slightly...
Quick Take: How to Create PR Packages Creating effective PR packages means combining standout design with thoughtful presentation...
Smart packaging is changing the way we approach product packaging from both a business and consumer perspective. As...
AI has quickly become a ubiquitous part of everyday life. Tools like ChatGPT and Claude have brought generative...
After becoming aware of upcoming trends in product packaging, you might be looking for more reasons to review...
The value of the candle box market reached $3.48 billion in 2023 and is projected to hit $5.80...
Quick Take: Best Ice Cream Packaging Ideas Great ice cream packaging needs to balance function and fun—it should...
Soap packaging has come a long way from bland cardboard boxes. With the growing popularity of artisan cleansers...
Packaging is a canvas for creativity. For decades, the norm has been designs that scream "Over here!" with...
With brands and customers actively seeking alternatives to plastic packaging, there's a rising demand for paper-based options in...
Quick Take: What Are Hemp Packaging Boxes? Hemp packaging boxes are made from hemp fibers, offering an eco-friendly,...
Quick Take: The Best Small Business Packaging Ideas For small businesses, packaging should be both cost-effective and memorable....
A boutique bakery swaps generic containers for charming, colorful, whimsical cookie tins. Charmed by the unique packaging, customers...
This year unpacks innovative trends that will make your bubble wrap burst with excitement. However, these packaging trends...
Thanks to e-commerce, items we're ashamed to buy in-store are now available online. A OnePoll survey revealed that...
Before consumers see your product, the packaging grabs their attention. Your box's material appeals to the sense of...
Color creation is a diverse process, varying according to the medium used. It also involves different color models,...
Understanding color systems is vital when you want your packaging design to look good in real life as...
Packaging is the latest addition to the marketing "Ps" that include product, price, people, place, promotion, physical evidence,...
Quick Take: Why Use Luxury Rigid Boxes? Luxury rigid boxes are premium, durable packaging options that elevate the...
First impressions count and, in the age of e-commerce, the first point of physical contact many customers have...
What’s both stylish and can be shipped directly in the mail? A mailer box! These not-so-humble box mailers...
Think about the last time you visited a bakery. Chances are, the boxes have an opening on top...
Have you ever wondered how some packaging gets its golden shine? Or what gives some custom boxes a...
Quick Take: What is Varnish in Printing and Packaging? Varnish is a clear, transparent coating that is applied...
What is Die Cutting? Die cutting is a manufacturing process where a die is customized through cutting, forming...
Quick Take: What is UV Coating? UV coating, or ultraviolet coating, is a clear and shiny liquid coating...
Color can make or break a product’s packaging design. Think about the red and yellow arches that are...
In the printing world, the phrase "soft touch" refers to any type of finishing that adds a softer...
When it comes to packaging and printing, you’ve probably come across the phrases Spot UV Coating or Spot...
As you design your product's packaging, you might've come across the phrases embossing and debossing, and wondered what...
During your custom packaging process, you’ll need to choose how you want your products laminated – with matte...
Quick Take: What is Offset Printing? Offset printing is a popular printing press technique, which transfers ink from...
Have you ever wondered why your fingerprints don’t stick to product packaging? Or why some packaging looks dirtier...
Quick Take: What are the Best Custom Beauty & Cosmetic Packaging Ideas? Cosmetic packaging should reflect your brand’s...
If you're losing money on damaged shipments or packaging that does little for your brand, this guide to...
Quick Take: What Packaging Design Style Is Right for Your Brand? DTC wellness/skincare: Minimalist design, eco-friendly materials Luxury...
Quick Take: What to Know Before Ordering Custom Boxes If you’re looking at custom packaging for the first...
In 2021, consumers spent a whopping $870.78 billion on the web. That’s up from $453 billion just 4...
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