Category: Finishes & Fabrication
How to Create PR Packages (And Make Them Successful)
Erica Campbell
Last Updated: June 17, 2025
Quick Take: How to Create PR Packages Creating effective PR packages means combining standout design with thoughtful presentation to leave a lasting impression. Start by identifying your target recipients (influencers, media, partners), curating the right mix of products, and choosing packaging that reflects your brand. Know your audience: Tailor the package to their interests Pick hero products: Focus on bestsellers or new launches Add storytelling: Include...
How to Use QR Codes for Smarter Product Packaging (5 Examples)
Amanda Jane Rivera
Last Updated: January 2, 2025
Smart packaging is changing the way we approach product packaging from both a business and consumer perspective. As...
How AI is Reshaping the Packaging Industry
Alex Jasin
Last Updated: January 2, 2025
AI seems just a few years away from becoming a ubiquitous part of our lives. Self-driving cars, smart...
10 Critical Packaging and Printing Statistics You Need to Know (2025)
Asif Muhammad
Last Updated: January 2, 2025
After becoming aware of upcoming trends in product packaging, you might be looking for more reasons to review...
Candle Packaging: Standout Design Elements, Tips, and Ideas
Amanda Jane Rivera
Last Updated: January 2, 2025
The value of the candle box market reached $3.48 billion in 2023 and is projected to hit $5.80...
A Comprehensive Guide to Eye-Catching Ice Cream Packaging
Erica Campbell
Last Updated: June 17, 2025
Quick Take: Best Ice Cream Packaging Ideas Great ice cream packaging needs to balance function and fun—it should...
Make a Splash with These 5 Creative Soap Packaging Ideas
Amanda Jane Rivera
Last Updated: January 2, 2025
Soap packaging has come a long way from bland cardboard boxes. With the growing popularity of artisan cleansers...
Simplify and Shine with Minimalist Packaging Design
Alex Jasin
Last Updated: January 2, 2025
Packaging is a canvas for creativity. For decades, the norm has been designs that scream "Over here!" with...
FOL vs. RSC Boxes: A Showdown Between Corrugated Boxes
Asif Muhammad
Last Updated: January 2, 2025
With brands and customers actively seeking alternatives to plastic packaging, there's a rising demand for paper-based options in...
Hemp Packaging: Good For You, Better For The Planet
Asif Muhammad
Last Updated: June 17, 2025
Quick Take: What Are Hemp Packaging Boxes? Hemp packaging boxes are made from hemp fibers, offering an eco-friendly,...
10 Small Business Packaging Ideas to Elevate Your Brand
Alex Jasin
Last Updated: June 17, 2025
Quick Take: What are the Best Small Business Packaging Ideas? For small businesses, packaging should be both cost-effective...
From Cardboard to Cash: How Custom Packaging Drives Sales
Alex Jasin
Last Updated: January 2, 2025
A boutique bakery swaps generic containers for charming, colorful, whimsical cookie tins. Charmed by the unique packaging, customers...
Beyond the Box: Unwrapping 2025 Trends in the Custom Packaging Industry
Amanda Jane Rivera
Last Updated: January 2, 2025
The year 2025 unpacks innovative trends that will make your bubble wrap burst with excitement. However, these packaging...
Discreet Packaging: The Ultimate Retail Embarrassment Cure
Erica Campbell
Last Updated: January 2, 2025
Thanks to e-commerce, items we're ashamed to buy in-store are now available online. A OnePoll survey revealed that...
Optimizing Packaging for Marketing: 7 Client Engagement Keys
Alex Jasin
Last Updated: January 2, 2025
Before consumers see your product, the packaging grabs their attention. Your box's material appeals to the sense of...
What is the RGB Color Model? What It Is & Why It’s Avoided in Printing
Amanda Jane Rivera
Last Updated: January 2, 2025
Color creation is a diverse process, varying according to the medium used. It also involves different color models,...
What is CMYK? How to Use the CMYK Color Model for Printing
Erica Campbell
Last Updated: January 2, 2025
Understanding color systems is vital when you want your packaging design to look good in real life as...
How to Increase Your Ad Campaign’s ROI By Showcasing Custom Packaging (6 Steps)
Alex Jasin
Last Updated: January 2, 2025
Packaging is the latest addition to the marketing "Ps" that include product, price, people, place, promotion, physical evidence,...
Rigid Boxes: A Complete Guide to Luxury Packaging
Alex Jasin
Last Updated: June 17, 2025
Quick Take: Why Use Luxury Rigid Boxes? Luxury rigid boxes are premium, durable packaging options that elevate the...
The Ultimate Guide to Custom Shipping Boxes
Alex Jasin
Last Updated: January 2, 2025
First impressions count and, in the age of e-commerce, the first point of physical contact many customers have...
The Ultimate Guide to Mailer Boxes
Alex Jasin
Last Updated: January 2, 2025
What’s both stylish and can be shipped directly in the mail? A mailer box! These not-so-humble box mailers...
What is Window Patching? Understanding the Window Patching Process in Printing & Packaging
Asif Muhammad
Last Updated: January 2, 2025
Think about the last time you visited a bakery. Chances are, the boxes have an opening on top...
What is Foil Stamping? How Hot Foil Stamping Works in Printing & Packaging
Amanda Jane Rivera
Last Updated: January 2, 2025
Have you ever wondered how some packaging gets its golden shine? Or what gives some custom boxes a...
What is Varnish? How Varnish Is Used in Printing and Packaging
Erica Campbell
Last Updated: January 2, 2025
Varnish can make a huge difference to the appearance of your custom printed packaging. When you need your...
What is Die Cutting? What Die Cut Means in the Die Cut Process
Asif Muhammad
Last Updated: January 2, 2025
Die cutting is used in the printing and packaging industry to refer to the cutting out of different...
What is UV Coating? Make Your Colors Pop With UV Coating for Printing
Amanda Jane Rivera
Last Updated: January 2, 2025
What is UV Coating? UV coating, or ultraviolet coating, is a clear and shiny liquid coating that's applied...
What Are The RGB & CMYK Color Models In Printing? Learn Color Modes.
Amanda Jane Rivera
Last Updated: January 2, 2025
Color can make or break a product’s packaging design. Think about the red and yellow arches that are...
Soft Touch Coating vs Soft Touch Lamination: Use The Best Printing Finish
Asif Muhammad
Last Updated: January 2, 2025
In the printing world, the phrase "soft touch" refers to any type of finishing that adds a softer...
What is Spot UV? Benefits of Spot UV Coating and Finishing for Printing
Erica Campbell
Last Updated: January 2, 2025
When it comes to packaging and printing, you’ve probably come across the phrases Spot UV Coating or Spot...
Embossing vs. Debossing: Which is Best for Packaging and Printing?
Amanda Jane Rivera
Last Updated: January 2, 2025
As you design your product's packaging, you might've come across the phrases embossing and debossing, and wondered what...
Matte vs. Gloss Lamination for Packaging: What’s The Difference?
Asif Muhammad
Last Updated: December 2, 2024
During your custom packaging process, you’ll need to choose how you want your products laminated – with matte...
What is Offset Printing? Differences Between Offset and Digital Printing
Asif Muhammad
Last Updated: January 2, 2025
What is Offset Printing? Offset printing is a popular printing press technique, which transfers ink from a plate...
What is Aqueous Coating for Printing and Packaging?
Erica Campbell
Last Updated: January 2, 2025
Have you ever wondered why your fingerprints don’t stick to product packaging? Or why some packaging looks dirtier...
How to Design Cosmetic Packaging That Sells, Step-By-Step
Alex Jasin
Last Updated: June 17, 2025
Quick Take: What are the Best Custom Beauty & Cosmetic Packaging Ideas? Cosmetic packaging should reflect your brand’s...
The Definitive Step-By-Step Guide to Custom Boxes (With 5 Real World Examples)
Amanda Jane Rivera
Last Updated: January 2, 2025
Admit it. We’ve all done it. You’re not meaning to be nosy, but you can’t help but notice...
Top 16 Creative Packaging Design Ideas for Inspiration
Asif Muhammad
Last Updated: June 17, 2025
Quick Take: Why Creative Product Packaging Matters? Creative packaging does more than just hold a product—it grabs attention,...
The Buyer’s Guide to Purchasing Custom Boxes (+Tips To Save Money)
Asif Muhammad
Last Updated: January 2, 2025
There are so many beautiful options out there when it comes to custom boxes. By going custom,...
7 Affordable Ways to Make Your Product Packaging Pop
Amanda Jane Rivera
Last Updated: January 2, 2025
In 2021, consumers spent a whopping $870.78 billion on the web. That’s up from $453 billion just 4...
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