Quick Take: How to Create PR Packages Creating effective PR packages means combining standout design with thoughtful presentation to leave a lasting impression. Start by identifying your target recipients (influencers, media, partners), curating the right mix of products, and choosing packaging that reflects your brand. Know your audience: Tailor the package to their interests Pick hero products: Focus on bestsellers or new launches Add storytelling: Include...
Smart packaging is changing the way we approach product packaging from both a business and consumer perspective. As...
AI seems just a few years away from becoming a ubiquitous part of our lives. Self-driving cars, smart...
After becoming aware of upcoming trends in product packaging, you might be looking for more reasons to review...
The value of the candle box market reached $3.48 billion in 2023 and is projected to hit $5.80...
Quick Take: Best Ice Cream Packaging Ideas Great ice cream packaging needs to balance function and fun—it should...
Soap packaging has come a long way from bland cardboard boxes. With the growing popularity of artisan cleansers...
Packaging is a canvas for creativity. For decades, the norm has been designs that scream "Over here!" with...
With brands and customers actively seeking alternatives to plastic packaging, there's a rising demand for paper-based options in...
Quick Take: What Are Hemp Packaging Boxes? Hemp packaging boxes are made from hemp fibers, offering an eco-friendly,...
Quick Take: What are the Best Small Business Packaging Ideas? For small businesses, packaging should be both cost-effective...
A boutique bakery swaps generic containers for charming, colorful, whimsical cookie tins. Charmed by the unique packaging, customers...
The year 2025 unpacks innovative trends that will make your bubble wrap burst with excitement. However, these packaging...
Thanks to e-commerce, items we're ashamed to buy in-store are now available online. A OnePoll survey revealed that...
Before consumers see your product, the packaging grabs their attention. Your box's material appeals to the sense of...
Don't you love to shake presents to guess what's inside? Chances are, the content will jiggle if the...
Packaging is the latest addition to the marketing "Ps" that include product, price, people, place, promotion, physical evidence,...
Are you designing a product or packaging label? If so, it’s critical to understand the basic types of...
Are you looking for a way to elevate the look of your packaging and protect the products inside?...
First impressions count and, in the age of e-commerce, the first point of physical contact many customers have...
There are nearly 195,000 American soldiers stationed overseas. And whether they’re located in South Korea, Afghanistan, or...
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