Content creators and influencers are transforming how consumers perceive, discover, and learn more about a brand. They also play a major role in how today’s shoppers make purchasing decisions, with 13% of consumers looking to influencers to inform their purchases. Similarly, 69% of consumers are more likely to trust the opinion of influencers and loved ones over brand messaging. Furthermore, influencers direct 28% of buyers to...
Smart packaging is changing the way we approach product packaging from both a business and consumer perspective. As...
AI seems just a few years away from becoming a ubiquitous part of our lives. Self-driving cars, smart...
We all scream for ice cream, but what makes us choose one brand over another? Captivating custom packaging...
Soap packaging has come a long way from bland cardboard boxes. With the growing popularity of artisan cleansers...
Packaging is an essential—there’s no denying that. From food products to cosmetics, packaging is crucial to protect various...
Maximum impact, minimum resources: that's the essence of small business packaging. It's a subtle salesman, a product shield,...
The year 2024 unpacks innovative trends that will make your bubble wrap burst with excitement. However, these packaging...
Packaging is the latest addition to the marketing "Ps" that include product, price, people, place, promotion, physical evidence,...
Patterns are everywhere. The repeated arrangement of shapes, lines, and colors can frequently be found in nature, such...
Packaging designers are the secret stars behind popular brands, developing imagery and messaging that consumers love to recall...
Did you know that by deciding to ship or display your items in a cardboard box, you’re already...
You might not think at first glance that "packaging" and "social media" go together, but that all changes...
Admit it. We’ve all done it. You’re not meaning to be nosy, but you can’t help but notice...
The holiday season is a truly sensory experience: the aromas of cinnamon and gingerbread, the sound of Christmas...
Planning a wedding is a highly emotional – and often stressful time. You want everything to be...
Does creative packaging design still matter at this time when most consumers shop online? Statistics show that it...
Packaging is all about enhancing the customer experience. Beautiful and effective custom packaging can help you retain...
We’ve all heard the old adage, “don’t judge a book by its cover.” Good advice – no doubt. ...
Looking for some free advertising, where your customers do all of the marketing for you? Savvy marketers know...
In 2021, consumers spent a whopping $870.78 billion on the web. That’s up from $453 billion just 4...
Get in touch with a custom packaging specialist now for a free consultation and instant price quote.