Quick Take: How to Create PR Packages Creating effective PR packages means combining standout design with thoughtful presentation to leave a lasting impression. Start by identifying your target recipients (influencers, media, partners), curating the right mix of products, and choosing packaging that reflects your brand. Know your audience: Tailor the package to their interests Pick hero products: Focus on bestsellers or new launches Add storytelling: Include...
Smart packaging is changing the way we approach product packaging from both a business and consumer perspective. As...
AI seems just a few years away from becoming a ubiquitous part of our lives. Self-driving cars, smart...
After becoming aware of upcoming trends in product packaging, you might be looking for more reasons to review...
The value of the candle box market reached $3.48 billion in 2023 and is projected to hit $5.80...
Quick Take: Best Ice Cream Packaging Ideas Great ice cream packaging needs to balance function and fun—it should...
Soap packaging has come a long way from bland cardboard boxes. With the growing popularity of artisan cleansers...
Packaging is a canvas for creativity. For decades, the norm has been designs that scream "Over here!" with...
With brands and customers actively seeking alternatives to plastic packaging, there's a rising demand for paper-based options in...
Quick Take: What Are Hemp Packaging Boxes? Hemp packaging boxes are made from hemp fibers, offering an eco-friendly,...
Quick Take: What are the Best Small Business Packaging Ideas? For small businesses, packaging should be both cost-effective...
A boutique bakery swaps generic containers for charming, colorful, whimsical cookie tins. Charmed by the unique packaging, customers...
The year 2025 unpacks innovative trends that will make your bubble wrap burst with excitement. However, these packaging...
Thanks to e-commerce, items we're ashamed to buy in-store are now available online. A OnePoll survey revealed that...
Before consumers see your product, the packaging grabs their attention. Your box's material appeals to the sense of...
Packaging is the latest addition to the marketing "Ps" that include product, price, people, place, promotion, physical evidence,...
Patterns are everywhere. The repeated arrangement of shapes, lines, and colors can frequently be found in nature, such...
Packaging designers are the secret stars behind popular brands, developing imagery and messaging that consumers love to recall...
The subscription box is an e-commerce marketing technique and distribution method involving the regular delivery of items selected...
Quick Take: What are the Best Product Packaging Options? The most popular packaging types include folding cartons (ideal...
Quick Take: What are the Best Custom Beauty & Cosmetic Packaging Ideas? Cosmetic packaging should reflect your brand’s...
Admit it. We’ve all done it. You’re not meaning to be nosy, but you can’t help but notice...
Quick Take: What are the Most Popular Box Dimensions for Product Packaging? Popular box sizes vary by industry,...
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