The holiday season is a make-or-break time for many businesses.
The months of November and December can be extremely hectic – in a good way – for eCommerce businesses of all sizes.
Just take a look at these stats:
With all of those items being shipped around the globe, you want your company and its products to stand out and be remembered this time of year.
But, just how can you do that?
With gorgeous, custom holiday packaging, of course.
This doesn’t mean you have to completely revamp your branding scheme. Rather, you just need to inject your custom boxes with a little seasonal cheer.
Custom holiday packaging is a great way to connect with your existing customers and get some new ones while you’re at it.
If done right, your custom seasonal box designs won’t go unnoticed. Here are four ways that festive packaging can excite your customers and even attract new ones:
Just look at Starbucks.
Every year since 1997, Starbucks has introduced a new holiday cup design.
This tradition builds excitement around their coffee products, as each year people anxiously await the unveiling of the new holiday cup.
This year Starbucks is using four designs, which prominently use red and green colors – that are guaranteed to get you in the spirit. Eggnog latte, anyone?
Even people who may not normally go to Starbucks will get a cup of java purely for the cup.
Talk about effectively leveraging the holidays by using festive packaging design.
Who doesn’t like getting a gift?
Holiday packaging can make receiving items more exciting and give your customers a gift-like experience.
This can translate into happy customers, who will be willing to spread the word about your awesome company.
People love to share unboxing videos on their social media channels.
A beautiful, festive box will get customers pumped up and create buzz about your products.
So go on and encourage social media shares of your holiday packaging by including your social media handles and hashtags you’d like people to use.
It seems like when it comes time to pack up all of the holiday decorations at the end of the season, I’m invariably short a box or two.
Rather than buying some generic plastic tubs, I usually throw the extra decorations in a holiday box some of my gifts arrived in.
I know I’m not alone. I’m sure many of your customers are doing the same.
This means that year after year, your customers are going to pull their holiday ornaments down from the attic, and your box will be front and center to remind them of your company.
Alright, so now you can appreciate the importance of shedding any grinch-like tendencies when it comes to your holiday packaging.
But, you may still be worried about what this will do to your bottom line.
Don’t worry, you don’t have to break the bank to spread some holiday cheer.
Here are some simple ways to have your packaging reflect the spirit of the holidays:
Not everyone celebrates Christmas or Hanukkah, so consider your demographics when you’re coming up with your seasonal packaging strategy.
You can always make it more of a generic winter celebration if you’re afraid you might offend some of your customers.
Any kind of packaging is an investment, so try and keep your holiday designs timeless.
Don’t put dates like “Happy 2018” on your retail boxes, unless you’re certain you’ll use all of your packaging this year.
If your budget is tight, you’d ideally like to be able to use your festive packaging next year, as well.
The holiday season is an exciting time for many.
As a retailer, it’s important to parlay this excitement into sales and forge lasting relationships with your customers.
Holiday packaging is an easy and fun way to help you connect with these customers, so they’ll order from you again and again.