Recently, SXM Media secured an exclusive partnership with Amazon to bring targeted audio advertising to voice-activated assistants across the world.
The new initiative was certainly something to shout about, offering brands an unparalleled opportunity to reach their desired audiences in the home environment via connected devices like Amazon Alexa and Echo.
Naturally, SXM Media wanted to spread the word about the partnership in as many ways as possible. With its deep roots and expertise in audio advertising, it excelled at amplifying the news sonically across podcast shows, radio and streaming services.
But it wanted to go further. At the time, audio platforms were just emerging as a B2B marketing medium. SXM Media quickly realized that, to reach its target audience of marketers and advertising executives, it would need to think outside the box - or rather, in it!
So, the team devised a plan: deliver hundreds of highly-personalized gift boxes to prospects and customers across America.
In today's increasingly audio-centric world, brands can effectively and efficiently find their most valuable audiences within an ad-supported streaming audio environment like ours.
The campaign idea was approved, and the SXM Media team reached out to us with a detailed request. They wanted us to create bespoke, custom tuck end boxes that showcased the joint partnership with Amazon through an eye-catching, playful design.
Because the team planned to send bespoke gifts to each target customer, they needed boxes in several styles, which meant creating varying designs while maintaining consistent brand messaging.
Quickly, our experts designed several mock-ups while advising the SXM Media team on critical factors like paper grade options, printing techniques and finishing touches.
Once the designs were approved, we got to work, producing and delivering the custom printed boxes to the company in under a week, so they could kickstart their advertising campaign.
The customized boxes were a roaring success, enabling SXM Media to connect with target customers in a thoughtful, intimate way. In the months following the campaign, SXM Media secured brand partnerships with Dove, Ulta Beauty and StubHub, to name a few.
The reality is your consumer today is a moving target. And the first step to engage your audience more efficiently and effectively is taking notice of how consumers are increasingly adopting more connected devices to their everyday lives.
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