Athletes don’t settle for average, and neither does Adidas. With many of their sponsored athletes taking to the baseball field at the World Series, Adidas wanted to show up in as many ways as possible.
Already, the Adidas team had orchestrated several ways to celebrate their amazing sportspeople and cement their presence. Television advertising? Digital banners? Check and check.
But the team wanted to do more. They wanted to get as close to the fans - their customers - as possible.
So, the company decided to go into the stadium seats, taking the beloved sporting staple of popcorn, and spinning it with a unique brand twist.
I look forward to the MLB every year because this is the closest that we get to our target consumer. We talk about this a lot. We’re trying to be consumer obsessed. We want to make sure Adidas is what they choose.
Adidas knows the power of personalized experiences to skyrocket customer engagement and drive sales. So when they contacted us asking for personalized popcorn box designs, we knew we needed to think outside the box (pun intended).
Guided by the Adidas team’s bold vision to create a box that was colorful, punchy and captivating, our team quickly put together mock-up designs, while advising Adidas’ on critical production factors like shape, dimensions, coating and embossing.
Artwork approved, it was time to get popping. The Adidas team needed thousands of boxes in under a week, and we’re happy to say we hit it out the park.
We shipped Adidas’s eye-catching boxes to Washington and Houston ahead of the World Series, where they were received by game-goers with open arms.
For the brand, the boxes were a double win. They enabled Adidas to stay in the hearts and minds of fans both in the stadium and from home, thanks to ongoing TV coverage that highlighted the boxes’ mesmerizing design.
Ultimately, both on and off the field, the Adidas brand was truly woven into the DNA of the World Series.
We seek to inspire through our style, our partners and our desire to innovate and create. We’re really looking forward to collaborating…pushing boundaries and working together to shape the future of the sport.
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What truly separates Refine Packaging from other box companies I’ve used before isn’t just their turnaround time, low quantities or free shipping…It’s their 2D and 3D mockups…they were INCREDIBLE. The other companies never showed me a mockup, so I just had to hope the boxes would look good. Seeing mockups of your design ahead of production let’s you know precisely what you’ll be getting. Truly exceptional work!
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Truly, this has been the most painless experience I've had ordering a product with my artwork on it! The mockups were done in under a few hours and they were extremely detailed oriented. I would recommend this service to anyone looking for high quality work at a reasonable price delivered fast.
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Steven Ignacio made my box production process speedy and easy. I’m very particular with design and multiple revisions were addressed efficiently with great communication. I’ve worked with other companies were this process has literally taken months, but thanks to Steven, my boxes were completed and in my hands in 2 weeks, which probably could have been faster if I was less busy. Will certainly do business again.
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Starting a new business project I was in the market for packing. I contacted well over 2 dozen printers. IF they even got back to me, they were less than helpful. I felt their prices were extremely high, with no support. Brian at Refine Packaging got back to me immediately. Helped me design my package. And their pricing was 1/3 the cost of the competitors. He followed the order thru the mail, to make sure I received it on time. Once it was delivered he reached out to make sure it was exactly how I wanted it. I cannot speak highly enough of the helpful support I received. I will continue to order from Brian!!
Refine packaging did an excellent job walking me through the design process. They were highly responsive to my questions as a first time customer and helped me achieve the product I was aiming for. Customer service was excellent and responsive and the final product came out great.
I had a very good experience working with Steven at Refine Packaging. They have very good products and good pricing with excellent quality. We will definitely be using them again for future packaging and other products.
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